Un espacio para aprender y soñar: Estrategias empleadas en la creación del programa de formación de públicos del gran teatro nacional

• Autor: Díaz García, Milagros Lissethe
• Formato: artículo
• Fecha de Publicación: 2020
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.pucp.edu.pe:20.500.14657/173892
• Enlace del recurso: https://repositorio.pucp.edu.pe/index/handle/123456789/173892
• Nivel de acceso: acceso abierto
• Materia: El Gran Teatro Nacional; Gestión del teatro; Estrategias para lugares culturales; Programa de formación de públicos; Gestión cultural; https://purl.org/pe-repo/ocde/ford#5.02.04

Audience management is a constant concern of cultural organizations. On one hand, allows the organization to last over time and; on the other hand, a proper management of this will generate an achievement on the organization’s market position. However, what kind of measures should be executed in a country which access to the cultural products consumption still has few acceptances among citizens? Due to these types of dilemmas, public training programs arise, which are carried out by cultural organizations in order to increase cultural consumption which contribute to generate a social change. Thus, in Peru, one of the pioneering cultural organizations in audience management is the Public Training Program managed by El Gran Teatro Nacional. That's why, in this article, we seek to realize an analysis of the strategies used for the artistic program thathas allowed to generate a competitive advantage.