Los atributos de la marca empleadora : percepciones en alumnos de Perú y Francia

• Autor: Martinez-Hague, Paloma
• Formato: documento de trabajo
• Fecha de Publicación: 2021
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.pucp.edu.pe:20.500.14657/176929
• Enlace del recurso: http://repositorio.pucp.edu.pe/index/handle/123456789/176929
• Nivel de acceso: acceso abierto
• Materia: Marca empleadora; Atracción; Employer brand; Attraction; Perú; Francia; http://purl.org/pe-repo/ocde/ford#5.02.04

Companies are currently struggling to attract talent, and the best way to do that is to develop their employer brand. The employer brand comprises economic, functional, psychological, and organizational attributes that should attract future candidates and retain current workers. These are the results of an exercise in class with students of the Inseec Business School in France and the School of Management at the Pontifical Catholic University of Peru. The objective was to explore these attributes' importance for future professionals. Interestingly, there are more similarities than differences between the French and Peruvian students and differences between the groups. It is interesting to observe the reaction of different groups to elements proposed by the theory as attractive. At the same time, it can be observed if there are substantial differences between students' groups.