LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING

Descripción del Articulo

Exploratory research, with a quantitative approach and a correlational scope, aims to identify influencing factors of the stigmatization or labor inclusion of peace signer persons by companies in the BPO sector in Bogota, from analyzing the variables of the social learning model and reciprocal deter...

Descripción completa

Detalles Bibliográficos
Autor: León Guatame, Aida Ximena
Formato: artículo
Fecha de Publicación:2024
Institución:Universidad Ricardo Palma
Repositorio:Revistas - Universidad Ricardo Palma
Lenguaje:español
OAI Identifier:oai:oai.revistas.urp.edu.pe:article/6021
Enlace del recurso:http://revistas.urp.edu.pe/index.php/Global_Business/article/view/6021
Nivel de acceso:acceso abierto
Materia:Marketing
Paix
Enterprise
socialisation
changement social
mercadeo
empresa
comportamiento social
cambio social
id REVURP_7aba4ecad6ca4d116e4b25572bfa0cb8
oai_identifier_str oai:oai.revistas.urp.edu.pe:article/6021
network_acronym_str REVURP
network_name_str Revistas - Universidad Ricardo Palma
repository_id_str
spelling LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING Inclusión laboral de firmantes de paz en empresas BPO: Un aporte de mercadeo social.León Guatame, Aida XimenaMarketingPaixEnterprisesocialisationchangement socialmercadeoempresacomportamiento socialcambio socialExploratory research, with a quantitative approach and a correlational scope, aims to identify influencing factors of the stigmatization or labor inclusion of peace signer persons by companies in the BPO sector in Bogota, from analyzing the variables of the social learning model and reciprocal determinism; in order to provide elements to propose Social Marketing actions that increase the hiring of peace signer people. The findings show that the persons in charge of hire in the companies of the Business Process Outsourcing (BPO), agree with the inclusion of peace signer persons in the job market. This study provides useful elements for Social Marketing with the aim of facilitate their inclusion in the job market.  Para relacionar rasgos de estigmatización e inclusión laboral de firmantes de paz por parte de empresasdel sector Business Process Outsourcing (BPO) seleccionadas, se realizó una investigación de enfoquecuantitativo y alcance correlacional, analizando las variables del modelo de aprendizaje social y el determinismorecíproco. Dentro de los principales hallazgos se destaca que los tres ejes del modelo personas,situación y comportamiento interactúan cuando se presenta el estigma, se evidencian algunos rasgos deestigma asociados con los antecedentes de la persona firmante de paz, lo cual permite afirmar que existeoportunidad para que programas de Mercadeo Social promuevan la inclusión laboral de personas firmantesde paz, involucrando acciones que incrementen su contratación.Universidad Ricardo Palma2024-02-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://revistas.urp.edu.pe/index.php/Global_Business/article/view/602110.31381/gbaj.v8i1.6021Global Business Administration Journal; Vol. 8 Núm. 1 (2024): GLOBAL BUSINESS ADMINISTRATION JOURNAL; e6021Global Business Administration Journal; Vol. 8 No. 1 (2024): GLOBAL BUSINESS ADMINISTRATION JOURNAL; e60212520-901910.31381/gbaj.v8i1reponame:Revistas - Universidad Ricardo Palmainstname:Universidad Ricardo Palmainstacron:URPspahttp://revistas.urp.edu.pe/index.php/Global_Business/article/view/6021/10281Derechos de autor 2024 Global Business Administration Journalhttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessoai:oai.revistas.urp.edu.pe:article/60212024-05-15T23:00:05Z
dc.title.none.fl_str_mv LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
Inclusión laboral de firmantes de paz en empresas BPO: Un aporte de mercadeo social.
title LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
spellingShingle LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
León Guatame, Aida Ximena
Marketing
Paix
Enterprise
socialisation
changement social
mercadeo
empresa
comportamiento social
cambio social
title_short LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
title_full LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
title_fullStr LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
title_full_unstemmed LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
title_sort LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
dc.creator.none.fl_str_mv León Guatame, Aida Ximena
author León Guatame, Aida Ximena
author_facet León Guatame, Aida Ximena
author_role author
dc.subject.none.fl_str_mv Marketing
Paix
Enterprise
socialisation
changement social
mercadeo
empresa
comportamiento social
cambio social
topic Marketing
Paix
Enterprise
socialisation
changement social
mercadeo
empresa
comportamiento social
cambio social
description Exploratory research, with a quantitative approach and a correlational scope, aims to identify influencing factors of the stigmatization or labor inclusion of peace signer persons by companies in the BPO sector in Bogota, from analyzing the variables of the social learning model and reciprocal determinism; in order to provide elements to propose Social Marketing actions that increase the hiring of peace signer people. The findings show that the persons in charge of hire in the companies of the Business Process Outsourcing (BPO), agree with the inclusion of peace signer persons in the job market. This study provides useful elements for Social Marketing with the aim of facilitate their inclusion in the job market.  
publishDate 2024
dc.date.none.fl_str_mv 2024-02-26
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://revistas.urp.edu.pe/index.php/Global_Business/article/view/6021
10.31381/gbaj.v8i1.6021
url http://revistas.urp.edu.pe/index.php/Global_Business/article/view/6021
identifier_str_mv 10.31381/gbaj.v8i1.6021
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv http://revistas.urp.edu.pe/index.php/Global_Business/article/view/6021/10281
dc.rights.none.fl_str_mv Derechos de autor 2024 Global Business Administration Journal
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2024 Global Business Administration Journal
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Ricardo Palma
publisher.none.fl_str_mv Universidad Ricardo Palma
dc.source.none.fl_str_mv Global Business Administration Journal; Vol. 8 Núm. 1 (2024): GLOBAL BUSINESS ADMINISTRATION JOURNAL; e6021
Global Business Administration Journal; Vol. 8 No. 1 (2024): GLOBAL BUSINESS ADMINISTRATION JOURNAL; e6021
2520-9019
10.31381/gbaj.v8i1
reponame:Revistas - Universidad Ricardo Palma
instname:Universidad Ricardo Palma
instacron:URP
instname_str Universidad Ricardo Palma
instacron_str URP
institution URP
reponame_str Revistas - Universidad Ricardo Palma
collection Revistas - Universidad Ricardo Palma
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1800406524811542528
score 13.888049
LABOR INCLUSION OF PEACE SIGNER IN BPO COMPANIES: A CONTRIBUTION OF SOCIAL MARKETING
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

Ejemplares Similares