MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY)
Descripción del Articulo
The research focuses on a comparative study of the use of the Personal Marketing tool and competitive advantage generated by this tool between students of the Academic School of Management, Academic School of International Business and Academic School of Tourism of the Faculty of Business Administra...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2015 |
| Institución: | Universidad Nacional Mayor de San Marcos |
| Repositorio: | Revistas - Universidad Nacional Mayor de San Marcos |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs.csi.unmsm:article/11705 |
| Enlace del recurso: | https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/11705 |
| Nivel de acceso: | acceso abierto |
| Materia: | Marketing personal ventaja competitiva. Personal marketing competitive advantage. |
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MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY)EL MARKETING Y LA VENTAJA COMPETITIVA EN LOS ALUMNOS DE LA FCA - UNMSM (PERÚ), COMPARADA CON LOS ALUMNOS DE ADMINISTRACIÓN DE LA UNIVERSIDAD DE LOS ESTUDIOS DE BÉRGAMO (ITALIA)Mayurí Barrón, JorgeMarketing personalventaja competitiva.Personal marketingcompetitive advantage.The research focuses on a comparative study of the use of the Personal Marketing tool and competitive advantage generated by this tool between students of the Academic School of Management, Academic School of International Business and Academic School of Tourism of the Faculty of Business Administration of the Major National University of San Marcos in Peru and students of the Department of Management at the University of Bergamo in Italy, this survey was conducted to students of both universities determining that the students of the University of Bergamo use best marketing staff and therefore generating a better personal competitive advantage over students from the University of Peru, the type of study not experimental, cross-section at one time for each universityLa investigación se centra en un estudio comparativo del uso de la herramienta de marketing personal y la ventaja competitiva que genera esta herramienta entre alumnos de la Escuela Académica de Administración, Escuela Académica de Negocios Internacionales y Escuela Académica de Administración en Turismo de la Facultad de Ciencias Administrativas de la Universidad Nacional Mayor de San Marcos del Perú y los alumnos del Área de Gerencia de la Universidad de los Estudios de Bérgamo de Italia. Para ello se aplicaron encuestas a los alumnos de ambas universidades, determinándose que los alumnos de la universidad de Bérgamo usaban mejor el marketing personal y por ello, generaban una mejor ventaja competitiva personal con respecto a los alumnos de la universidad del Perú. El tipo de estudio realizado fue no experimental y transversal levantándose los datos en un solo momento para cada universidadUniversidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas2015-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículo revisado por paresapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/1170510.15381/gtm.v18i36.11705Gestión en el Tercer Milenio; Vol. 18 No. 36 (2015); 31-38Gestión en el Tercer Milenio; Vol. 18 Núm. 36 (2015); 31-381728-29691560-908110.15381/gtm.v18i36reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/11705/10493Derechos de autor 2015 Jorge Mayurí Barrónhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/117052020-05-04T19:57:01Z |
| dc.title.none.fl_str_mv |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) EL MARKETING Y LA VENTAJA COMPETITIVA EN LOS ALUMNOS DE LA FCA - UNMSM (PERÚ), COMPARADA CON LOS ALUMNOS DE ADMINISTRACIÓN DE LA UNIVERSIDAD DE LOS ESTUDIOS DE BÉRGAMO (ITALIA) |
| title |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) |
| spellingShingle |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) Mayurí Barrón, Jorge Marketing personal ventaja competitiva. Personal marketing competitive advantage. |
| title_short |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) |
| title_full |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) |
| title_fullStr |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) |
| title_full_unstemmed |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) |
| title_sort |
MARKETING AND COMPETITIVE ADVANTAGE IN THE STUDENTS OF THE FCA - UNMSM (PERU), COMPARED WITH THE STUDENTS OF MANAGEMENT OF THE UNIVERSITY OF BERGAMO (ITALY) |
| dc.creator.none.fl_str_mv |
Mayurí Barrón, Jorge |
| author |
Mayurí Barrón, Jorge |
| author_facet |
Mayurí Barrón, Jorge |
| author_role |
author |
| dc.subject.none.fl_str_mv |
Marketing personal ventaja competitiva. Personal marketing competitive advantage. |
| topic |
Marketing personal ventaja competitiva. Personal marketing competitive advantage. |
| description |
The research focuses on a comparative study of the use of the Personal Marketing tool and competitive advantage generated by this tool between students of the Academic School of Management, Academic School of International Business and Academic School of Tourism of the Faculty of Business Administration of the Major National University of San Marcos in Peru and students of the Department of Management at the University of Bergamo in Italy, this survey was conducted to students of both universities determining that the students of the University of Bergamo use best marketing staff and therefore generating a better personal competitive advantage over students from the University of Peru, the type of study not experimental, cross-section at one time for each university |
| publishDate |
2015 |
| dc.date.none.fl_str_mv |
2015-12-31 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/11705 10.15381/gtm.v18i36.11705 |
| url |
https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/11705 |
| identifier_str_mv |
10.15381/gtm.v18i36.11705 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/11705/10493 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2015 Jorge Mayurí Barrón https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Derechos de autor 2015 Jorge Mayurí Barrón https://creativecommons.org/licenses/by-nc-sa/4.0 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas |
| publisher.none.fl_str_mv |
Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Administrativas |
| dc.source.none.fl_str_mv |
Gestión en el Tercer Milenio; Vol. 18 No. 36 (2015); 31-38 Gestión en el Tercer Milenio; Vol. 18 Núm. 36 (2015); 31-38 1728-2969 1560-9081 10.15381/gtm.v18i36 reponame:Revistas - Universidad Nacional Mayor de San Marcos instname:Universidad Nacional Mayor de San Marcos instacron:UNMSM |
| instname_str |
Universidad Nacional Mayor de San Marcos |
| instacron_str |
UNMSM |
| institution |
UNMSM |
| reponame_str |
Revistas - Universidad Nacional Mayor de San Marcos |
| collection |
Revistas - Universidad Nacional Mayor de San Marcos |
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1795238263168958464 |
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13.888049 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
