Análise semântica de termos relacionados a negócios no ambiente de globalização

• Autor: Chipana Uscamayta, Hugo
• Formato: artículo
• Fecha de Publicación: 2003
• Institución: Universidad Nacional Mayor de San Marcos
• Repositorio: Revistas - Universidad Nacional Mayor de San Marcos
• Lenguaje: español
• OAI Identifier: oai:ojs.csi.unmsm:article/26462
• Enlace del recurso: https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/26462
• Nivel de acceso: acceso abierto
• Materia: Onomasiología; campo semasiológico; unidades léxicas; sernas contextuales; significación inmanente; globalización; Onomasiology; semasiological field; lexical units; contextual semas; immanent significance; globalization; Onomasiologia; unidades lexicais; séries contextuais; significado imanente; globalização

Part of the results of a research carried out at the publishing company 'El Comercio', specifically in the area of commercial printing, will be shown. This study considers the structure of meaning of terms collected from the personnel of the production, entertainment and culture area, which are found in the professional practice of industrial engineering, business administration and marketing. Terms linked to the improvement of competitiveness will be analyzed, which, considered by the members of the business environment, are framed within the area of focus and economic diversification.