The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020
Descripción del Articulo
The booktube and bookstagram subcommunities on social networks have had a great impact on reading habits and book-related businesses in Latin America in the last decade. This paper studies the influence of the social networks YouTube and Instagram on the promotion of reading and book sales, as well...
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| Formato: | artículo |
| Fecha de Publicación: | 2021 |
| Institución: | Universidad Nacional Mayor de San Marcos |
| Repositorio: | Revistas - Universidad Nacional Mayor de San Marcos |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs.csi.unmsm:article/22269 |
| Enlace del recurso: | https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22269 |
| Nivel de acceso: | acceso abierto |
| Materia: | booktube bookstagram redes sociales promoción de lectura venta de libros social media reading promotion book sales |
| Sumario: | The booktube and bookstagram subcommunities on social networks have had a great impact on reading habits and book-related businesses in Latin America in the last decade. This paper studies the influence of the social networks YouTube and Instagram on the promotion of reading and book sales, as well as the causes and consequences of this phenomenon. The communication facilities of each social network due to the multimedia capabilities of their platforms determine the success of each one in different aspects, since Instagram is ideal for online sales marketing, and YouTube fulfills persuasive purposes that manage to promote reading habits. This article concludes that, of the two platforms presented, YouTube and the booktube community have had a great influence in the promotion of reading due to the ease with which a connection link can be created; and Instagram had a greater success in online sales and book fairs, due to the ease of sending a concise message. |
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
