The value chain in productivity of micro, small, and medium-sized enterprises (MSMEs) amid the COVID-19

• Autor: Rios Delgado, Teresa Jesús
• Formato: artículo
• Fecha de Publicación: 2021
• Institución: Universidad Nacional Mayor de San Marcos
• Repositorio: Revistas - Universidad Nacional Mayor de San Marcos
• Lenguaje: español
• OAI Identifier: oai:ojs.csi.unmsm:article/21829
• Enlace del recurso: https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/21829
• Nivel de acceso: acceso abierto
• Materia: Value chain; productivity; COVID-19; Cadena de valor; productividad

The value chain is made up of value-added activities to transform a product or service into value creation and ranges from its production to its commercialization. Thus, the analysis of the value chain in a company allows a situational diagnosis of the capacity to generate value for the company. Therefore, it could be argued that the value chain is the cornerstone of productivity. Likewise, it is a strategic tool in the management of companies in order to achieve a competitive advantage, optimizing their resources and activities to achieve its market positioning. This essay analyzes the value chain as an opportunity in the environment and amid COVID-19. Theoretical foundations and reflections are presented that can be applied in any type of company regardless of the size it may have.