THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES

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The objective of this research is to demonstrate the existence of a real need on the part of pharmaceutical companies to partner with in order to obtain trade and financial advantages resulting from joint purchasing and coordination of marketing activities. The methodology used was the analysis of a...

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Detalles Bibliográficos
Autores: Saavedra García, María Luisa, Paúl Molina, Fernando, Bernal Domínguez, Deyanira
Formato: artículo
Fecha de Publicación:2012
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:ojs.csi.unmsm:article/4478
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/4478
Nivel de acceso:acceso abierto
Materia:Asociativismo
estrategias de marketing
gestión de mercancías
pequeña empresa.
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spelling THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIESEL ASOCIATIVISMO COMO ESTRATEGIA PARA ENFRENTAR A UN MERCADO COMPETITIVO: UN ESTUDIO DE CASO DE LAS PEQUEÑAS EMPRESAS FARMACÉUTICASSaavedra García, María LuisaPaúl Molina, FernandoBernal Domínguez, DeyaniraAsociativismoestrategias de marketinggestión de mercancíaspequeña empresa.The objective of this research is to demonstrate the existence of a real need on the part of pharmaceutical companies to partner with in order to obtain trade and financial advantages resulting from joint purchasing and coordination of marketing activities. The methodology used was the analysis of a case, taking as unit of analysis a “Pharmacy Association” of Argentina. The main findings of this research show that it is possible to apply the associativism to this type of organizations and it is possible to achieve a coordinated merchandise action and applying marketing strategies. There are more advantages than disadvantages of applying this tool.El objetivo de esta investigación es demostrar la existencia de una necesidad real por parte de las empresas farmacéuticas, de asociarse con el fin de obtener ventajas comerciales y financieras derivadas de la compra conjunta y coordinación de las acciones de marketing. La metodología utilizada consistió es el análisis de caso tomando como unidad de análisis una “Asociación de Farmacias” de Argentina. Los hallazgos principales de esta investigación revelan que es posible aplicar el asociativismo en este tipo de organizaciones y que es posible lograr una acción coordinada de mercancías y la aplicación de estrategias de Marketing, siendo más las ventajas que las desventajas de aplicar estas herramientas.Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Contables2012-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/447810.15381/quipu.v20i38.4478Quipukamayoc; Vol. 20 Núm. 38 (2012); 189-205Quipukamayoc; Vol. 20 No. 38 (2012); 189-2051609-81961560-9103reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/4478/3563Derechos de autor 2012 María Luisa Saavedra García, Fernando Paúl Molina, Deyanira Bernal Domínguezhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/44782020-05-29T17:29:56Z
dc.title.none.fl_str_mv THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
EL ASOCIATIVISMO COMO ESTRATEGIA PARA ENFRENTAR A UN MERCADO COMPETITIVO: UN ESTUDIO DE CASO DE LAS PEQUEÑAS EMPRESAS FARMACÉUTICAS
title THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
spellingShingle THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
Saavedra García, María Luisa
Asociativismo
estrategias de marketing
gestión de mercancías
pequeña empresa.
title_short THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
title_full THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
title_fullStr THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
title_full_unstemmed THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
title_sort THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
dc.creator.none.fl_str_mv Saavedra García, María Luisa
Paúl Molina, Fernando
Bernal Domínguez, Deyanira
author Saavedra García, María Luisa
author_facet Saavedra García, María Luisa
Paúl Molina, Fernando
Bernal Domínguez, Deyanira
author_role author
author2 Paúl Molina, Fernando
Bernal Domínguez, Deyanira
author2_role author
author
dc.subject.none.fl_str_mv Asociativismo
estrategias de marketing
gestión de mercancías
pequeña empresa.
topic Asociativismo
estrategias de marketing
gestión de mercancías
pequeña empresa.
description The objective of this research is to demonstrate the existence of a real need on the part of pharmaceutical companies to partner with in order to obtain trade and financial advantages resulting from joint purchasing and coordination of marketing activities. The methodology used was the analysis of a case, taking as unit of analysis a “Pharmacy Association” of Argentina. The main findings of this research show that it is possible to apply the associativism to this type of organizations and it is possible to achieve a coordinated merchandise action and applying marketing strategies. There are more advantages than disadvantages of applying this tool.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-31
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/4478
10.15381/quipu.v20i38.4478
url https://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/4478
identifier_str_mv 10.15381/quipu.v20i38.4478
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/4478/3563
dc.rights.none.fl_str_mv Derechos de autor 2012 María Luisa Saavedra García, Fernando Paúl Molina, Deyanira Bernal Domínguez
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2012 María Luisa Saavedra García, Fernando Paúl Molina, Deyanira Bernal Domínguez
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Contables
publisher.none.fl_str_mv Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Contables
dc.source.none.fl_str_mv Quipukamayoc; Vol. 20 Núm. 38 (2012); 189-205
Quipukamayoc; Vol. 20 No. 38 (2012); 189-205
1609-8196
1560-9103
reponame:Revistas - Universidad Nacional Mayor de San Marcos
instname:Universidad Nacional Mayor de San Marcos
instacron:UNMSM
instname_str Universidad Nacional Mayor de San Marcos
instacron_str UNMSM
institution UNMSM
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
collection Revistas - Universidad Nacional Mayor de San Marcos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 13.936249
THE ASSOCIATIVISM AS A STRATEGY TO FACE UP A COMPETITIVE MARKET: A CASE STUDY OF SMALL PHARMACEUTICAL COMPANIES
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