Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19
Descripción del Articulo
The objective of this article is to evaluate the effectiveness of the use of ICT in the innovation processes with market orientation of entrepreneurs in the tourism value chainin the Department of Meta (Colombia); the level of use of technological tools was identified, as support for organizational...
| Autores: | , |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2022 |
| Institución: | Universidad Nacional Jorge Basadre Grohmann |
| Repositorio: | Revistas - Universidad Nacional Jorge Basadre Grohmann |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.unjbg.edu.pe:article/1348 |
| Enlace del recurso: | https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348 |
| Nivel de acceso: | acceso abierto |
| Materia: | Comercio y geografía desarrollo regional elección tecnológica Trade and geography regional development technological choice |
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Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19Análisis de estrategias TIC del sector turístico en el departamento del Meta (Colombia) tras la contingencia de la COVID-19Rodríguez, Aura LuzPrieto Osorio, Miguel AntonioComercio y geografíadesarrollo regionalelección tecnológicaTrade and geographyregional developmenttechnological choiceThe objective of this article is to evaluate the effectiveness of the use of ICT in the innovation processes with market orientation of entrepreneurs in the tourism value chainin the Department of Meta (Colombia); the level of use of technological tools was identified, as support for organizational processes, promotion, advertising, marketing, customer service and inter- and intra-company communication, and the impact of digital and virtual strategies on customer-oriented innovation management was analyzed; all this contrasting, through a documentary review, the experiences of ICT implementation in the tourism sector, with what was observed in a sample of 50 operators from different links of the value chain, among which are restaurants, hotels, farms agencies, travel agencies and tourist guides, with whom a quantitative and descriptive approximation was achieved through the virtual tools available on the web and based on semi- structured interviews. It is concluded that, compared to the universe of technological possibilities, the regional tourism sector is lagging behind, limiting its strategy to the narrow margins of conventional ICT promotion and dissemination media, allowing barely a meager survival of territorial tourism.El presente artículo tiene como objetivo evaluar la efectividad del uso del TIC en los procesos de innovación con orientación al mercado de los empresarios en la cadena de valor del turismo en el Departamento del Meta (Colombia); se identificó el nivel de utilización de las herramientas tecnológicas, como soporte a los procesos organizacionales, de promoción, publicidad, mercadeo, servicio al cliente y comunicación inter e intraempresarial y se analizó el impacto de las estrategias digitales y virtuales en la gestión de la innovación con orientación al cliente; todo ello contrastando, a través de una revisión documental, las experiencias de implementación de las TIC en el sector turístico, con lo observado en una muestra de 50 operadores de diferentes eslabones de la cadena de valor entre los que se encuentran restaurantes, hoteles, fincas turísticas, agencias de viajes y guías turísticas, con quienes se logró una aproximación, cuantitativa y descriptiva, mediante las herramientas virtuales disponibles en la web y con base en entrevistas semiestructuradas. Se concluye que, frente al universo de posibilidades tecnológicas, el sector turístico regional se muestra rezagado, limitando su estrategia a los estrechos márgenes de los medios TIC convencionales de promoción y divulgación, permitiendo apenas una exigua supervivencia del turismo territorial.Universidad Nacional Jorge Basadre Grohmann2022-04-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmltext/xmlhttps://revistas.unjbg.edu.pe/index.php/eyn/article/view/134810.33326/27086062.2022.1.1348Economía & Negocios; Vol. 4 Núm. 1 (2022): Economía & Negocios: Abril - Septiembre; 17-282708-606210.33326/27086062.2022.1reponame:Revistas - Universidad Nacional Jorge Basadre Grohmanninstname:Universidad Nacional Jorge Basadre Grohmanninstacron:UNJBGspahttps://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1592https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1593https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1611https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1612https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1538Derechos de autor 2022 Aura Luz Rodríguezhttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:revistas.unjbg.edu.pe:article/13482023-03-05T14:29:14Z |
| dc.title.none.fl_str_mv |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 Análisis de estrategias TIC del sector turístico en el departamento del Meta (Colombia) tras la contingencia de la COVID-19 |
| title |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 |
| spellingShingle |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 Rodríguez, Aura Luz Comercio y geografía desarrollo regional elección tecnológica Trade and geography regional development technological choice |
| title_short |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 |
| title_full |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 |
| title_fullStr |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 |
| title_full_unstemmed |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 |
| title_sort |
Analysis of tic strategies of the tourist sector in the Meta department after the contingency of COVID-19 |
| dc.creator.none.fl_str_mv |
Rodríguez, Aura Luz Prieto Osorio, Miguel Antonio |
| author |
Rodríguez, Aura Luz |
| author_facet |
Rodríguez, Aura Luz Prieto Osorio, Miguel Antonio |
| author_role |
author |
| author2 |
Prieto Osorio, Miguel Antonio |
| author2_role |
author |
| dc.subject.none.fl_str_mv |
Comercio y geografía desarrollo regional elección tecnológica Trade and geography regional development technological choice |
| topic |
Comercio y geografía desarrollo regional elección tecnológica Trade and geography regional development technological choice |
| description |
The objective of this article is to evaluate the effectiveness of the use of ICT in the innovation processes with market orientation of entrepreneurs in the tourism value chainin the Department of Meta (Colombia); the level of use of technological tools was identified, as support for organizational processes, promotion, advertising, marketing, customer service and inter- and intra-company communication, and the impact of digital and virtual strategies on customer-oriented innovation management was analyzed; all this contrasting, through a documentary review, the experiences of ICT implementation in the tourism sector, with what was observed in a sample of 50 operators from different links of the value chain, among which are restaurants, hotels, farms agencies, travel agencies and tourist guides, with whom a quantitative and descriptive approximation was achieved through the virtual tools available on the web and based on semi- structured interviews. It is concluded that, compared to the universe of technological possibilities, the regional tourism sector is lagging behind, limiting its strategy to the narrow margins of conventional ICT promotion and dissemination media, allowing barely a meager survival of territorial tourism. |
| publishDate |
2022 |
| dc.date.none.fl_str_mv |
2022-04-18 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
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publishedVersion |
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https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348 10.33326/27086062.2022.1.1348 |
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https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348 |
| identifier_str_mv |
10.33326/27086062.2022.1.1348 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1592 https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1593 https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1611 https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1612 https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1348/1538 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2022 Aura Luz Rodríguez https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Derechos de autor 2022 Aura Luz Rodríguez https://creativecommons.org/licenses/by/4.0/ |
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openAccess |
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application/pdf text/html text/xml |
| dc.publisher.none.fl_str_mv |
Universidad Nacional Jorge Basadre Grohmann |
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Universidad Nacional Jorge Basadre Grohmann |
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Economía & Negocios; Vol. 4 Núm. 1 (2022): Economía & Negocios: Abril - Septiembre; 17-28 2708-6062 10.33326/27086062.2022.1 reponame:Revistas - Universidad Nacional Jorge Basadre Grohmann instname:Universidad Nacional Jorge Basadre Grohmann instacron:UNJBG |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
