A methodology for competitive analysis in companies.

• Autor: Guadalupe Butrón, Ricardo
• Formato: artículo
• Fecha de Publicación: 2024
• Institución: Universidad Nacional Federico Villarreal
• Repositorio: Revistas - Universidad Nacional Federico Villarreal
• Lenguaje: español
• OAI Identifier: oai:ojs2.revistas.unfv.edu.pe:article/1601
• Enlace del recurso: https://revistas.unfv.edu.pe/RCV/article/view/1601
• Nivel de acceso: acceso abierto
• Materia: Langostinos congelados; exportaciones peruanas; Declaraciones de Aduanas SUNAT; análisis estadístico; estrategias de negocios; Frozen prawns; Peruvian exports; SUNAT Customs declarations; statistical analysis; business strategies

The objective of the study was to demonstrate that the important values ​​of frozen shrimp have to include, in addition to the average, the standard deviation as an indicator for competitive analysis in teaching and university research. The research is non-experimental, longitudinal and exploratory. The export information of Peru was analyzed, which is found in the official export statistics of Peru, originating in the Single Customs Declarations (DUAs) of SUNAT, from the periods 2015 to 2021. During said period, Peruvian exports of shrimps frozen were mainly made up of whole prawns; shell-less tails and shell-on tails. In addition, exports increased, but not at better international prices, focused on the United States and the company MARINASOL, which sold more, but at low prices, mainly to China. In the Pandemic (2020 - 2021), the United States bought less than China, but also at lower prices. The differences in international prices were limited and it cannot be said that there is seasonality. All exports are made through the Paita Customs and there are three customs agencies that capture 70% of the total exports of frozen prawns. The business strategy is Cost Leadership.