The art in digital testimonial narratives: a persuasive tool in communication for health
Descripción del Articulo
This research explores, through a pre-experimental design, how artistic resources can contribute to health prevention. For this purpose, participants (N = 118) completed a pre-test questionnaire and, after interacting with four testimonial narratives in the COVID-19 Diaries website, specially develo...
| Autores: | , , |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2023 |
| Institución: | Universidad de Lima |
| Repositorio: | Revistas - Universidad de Lima |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.ulima.edu.pe:article/6148 |
| Enlace del recurso: | https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148 |
| Nivel de acceso: | acceso abierto |
| Materia: | digital narratives COVID-19 narrative persuasion health communication arts Narrativas digitales Persuasión narrativa Comunicación para la salud Arte narrativas digitais persuasão narrativa comunicação sobre saúde arte |
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The art in digital testimonial narratives: a persuasive tool in communication for health El arte en narraciones testimoniales digitales: una herramienta persuasiva en comunicación para la salud A arte nas narrativas testemunhais digitais: uma ferramenta persuasiva na comunicação sobre a saúde |
| title |
The art in digital testimonial narratives: a persuasive tool in communication for health |
| spellingShingle |
The art in digital testimonial narratives: a persuasive tool in communication for health González-Cabrera, Catalina digital narratives COVID-19 narrative persuasion health communication arts Narrativas digitales COVID-19 Persuasión narrativa Comunicación para la salud Arte narrativas digitais COVID-19 persuasão narrativa comunicação sobre saúde arte |
| title_short |
The art in digital testimonial narratives: a persuasive tool in communication for health |
| title_full |
The art in digital testimonial narratives: a persuasive tool in communication for health |
| title_fullStr |
The art in digital testimonial narratives: a persuasive tool in communication for health |
| title_full_unstemmed |
The art in digital testimonial narratives: a persuasive tool in communication for health |
| title_sort |
The art in digital testimonial narratives: a persuasive tool in communication for health |
| dc.creator.none.fl_str_mv |
González-Cabrera, Catalina González Apolo, Mayra Bravo Piña, Eduardo |
| author |
González-Cabrera, Catalina |
| author_facet |
González-Cabrera, Catalina González Apolo, Mayra Bravo Piña, Eduardo |
| author_role |
author |
| author2 |
González Apolo, Mayra Bravo Piña, Eduardo |
| author2_role |
author author |
| dc.subject.none.fl_str_mv |
digital narratives COVID-19 narrative persuasion health communication arts Narrativas digitales COVID-19 Persuasión narrativa Comunicación para la salud Arte narrativas digitais COVID-19 persuasão narrativa comunicação sobre saúde arte |
| topic |
digital narratives COVID-19 narrative persuasion health communication arts Narrativas digitales COVID-19 Persuasión narrativa Comunicación para la salud Arte narrativas digitais COVID-19 persuasão narrativa comunicação sobre saúde arte |
| description |
This research explores, through a pre-experimental design, how artistic resources can contribute to health prevention. For this purpose, participants (N = 118) completed a pre-test questionnaire and, after interacting with four testimonial narratives in the COVID-19 Diaries website, specially developed for this research, responded to the post-test. The study investigated the role of art in prevention intention, risk perception, and behavior, as well as the association with narrative transportation and identification with characters, the two main mechanisms explaining narrative persuasion. The results demonstrated the importance of including artistic resources in health narratives and the mediating role of narrative transportation and identification with characters in risk perception during health crises. These findings are of theoretical and methodological importance for understanding the mechanisms of narrative persuasion in health communication research through digital storytelling. |
| publishDate |
2023 |
| dc.date.none.fl_str_mv |
2023-11-30 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148 10.26439/contratexto2023.n40.6148 |
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https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148 |
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10.26439/contratexto2023.n40.6148 |
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spa |
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spa |
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https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148/6582 https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148/6584 |
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https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0 |
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openAccess |
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application/pdf text/html |
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Universidad de Lima. Facultad de Comunicación |
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Universidad de Lima. Facultad de Comunicación |
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Contratexto; No. 040 (2023): Emerging Communicative Citizenship; 257-277 Contratexto; Núm. 040 (2023): Ciudadanía comunicacional emergente; 257-277 Contratexto; n. 040 (2023): Cidadania comunicativa emergente; 257-277 1993-4904 1025-9945 10.26439/contratexto2023.n40 reponame:Revistas - Universidad de Lima instname:Universidad de Lima instacron:ULIMA |
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Revistas - Universidad de Lima |
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Revistas - Universidad de Lima |
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1844893198426570752 |
| spelling |
The art in digital testimonial narratives: a persuasive tool in communication for healthEl arte en narraciones testimoniales digitales: una herramienta persuasiva en comunicación para la saludA arte nas narrativas testemunhais digitais: uma ferramenta persuasiva na comunicação sobre a saúdeGonzález-Cabrera, CatalinaGonzález Apolo, MayraBravo Piña, Eduardodigital narrativesCOVID-19narrative persuasionhealth communicationartsNarrativas digitalesCOVID-19Persuasión narrativaComunicación para la saludArtenarrativas digitaisCOVID-19persuasão narrativacomunicação sobre saúdearteThis research explores, through a pre-experimental design, how artistic resources can contribute to health prevention. For this purpose, participants (N = 118) completed a pre-test questionnaire and, after interacting with four testimonial narratives in the COVID-19 Diaries website, specially developed for this research, responded to the post-test. The study investigated the role of art in prevention intention, risk perception, and behavior, as well as the association with narrative transportation and identification with characters, the two main mechanisms explaining narrative persuasion. The results demonstrated the importance of including artistic resources in health narratives and the mediating role of narrative transportation and identification with characters in risk perception during health crises. These findings are of theoretical and methodological importance for understanding the mechanisms of narrative persuasion in health communication research through digital storytelling.Esta investigación explora a través de un diseño preexperimental cómo los recursos artísticos pueden ayudar a la prevención en salud. Para ello se desarrolló la página web Diarios de la COVID-19. Allí los participantes (N = 118) llenaron previamente un cuestionario pre-test y, luego de interactuar con cuatro narraciones testimoniales, contestaron el post-test. El estudio investigó el papel del arte en la intención de prevención, percepción y conducta de riesgo, así como la asociación con el transporte narrativo y la identificación con los personajes, los dos mecanismos principales que explican el proceso de la persuasión narrativa. Los resultados demostraron la importancia de incluir recursos artísticos en narraciones para la salud, así como el rol mediador del transporte narrativo y la identificación con los personajes en la percepción de riesgo en crisis sanitarias. Estos resultados son de importancia teórica y metodológica para el funcionamiento de los mecanismos de persuasión narrativa en la investigación de comunicación para la salud a través de narraciones digitales.Esta pesquisa explora, mediante um desenho pré-experimental, como os recursos artísticos podem contribuir para a prevenção da saúde. Para isso, foi desenvolvido o site Diários da COVID-19, em que os participantes (N=118) preencheram previamente um questionário pré-teste e, depois de interagir com quatro narrativas testemunhais, responderam o pós-teste. O estudo investigou o papel da arte na intenção de prevenção, percepção e comportamento de risco, bem como a associação com o transporte narrativo e a identificação com os personagens, dois mecanismos fundamentais que explicam o processo de persuasão narrativa. Os resultados demonstraram a importância de incluir recursos artísticos em narrativas sobre saúde, bem como o papel mediador do transporte narrativo e da identificação com os personagens na percepção de risco durante crises sanitárias. Esses resultados são de importância teórica e metodológica para o funcionamento dos mecanismos de persuasão narrativa na pesquisa em comunicação para a saúde por meio de novas narrativas digitais. Universidad de Lima. Facultad de Comunicación2023-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.ulima.edu.pe/index.php/contratexto/article/view/614810.26439/contratexto2023.n40.6148Contratexto; No. 040 (2023): Emerging Communicative Citizenship; 257-277Contratexto; Núm. 040 (2023): Ciudadanía comunicacional emergente; 257-277Contratexto; n. 040 (2023): Cidadania comunicativa emergente; 257-2771993-49041025-994510.26439/contratexto2023.n40reponame:Revistas - Universidad de Limainstname:Universidad de Limainstacron:ULIMAspahttps://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148/6582https://revistas.ulima.edu.pe/index.php/contratexto/article/view/6148/6584https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:revistas.ulima.edu.pe:article/61482023-11-30T22:10:33Z |
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13.0404415 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
