Analysis and development of corporate reputation in modern organizations. An approach to the state of the art
Descripción del Articulo
This bibliographical study explores the concept and importance of Corporate Reputation (CR) in different economic sectors and how this concept has evolved in education. Higher education institutions have been forced to implement marketing strategies that allow them to generate CR and promote the dev...
| Autores: | , , , |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2022 |
| Institución: | Universidad de Lima |
| Repositorio: | Revistas - Universidad de Lima |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.ulima.edu.pe:article/5864 |
| Enlace del recurso: | https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864 |
| Nivel de acceso: | acceso abierto |
| Materia: | corporate reputation higher education marketing stakeholders reputación corporativa instituciones de educación superior mercadeo grupos de interés |
| id |
REVULIMA_d36a9a96e7ef637b509c041f86fde01f |
|---|---|
| oai_identifier_str |
oai:revistas.ulima.edu.pe:article/5864 |
| network_acronym_str |
REVULIMA |
| network_name_str |
Revistas - Universidad de Lima |
| repository_id_str |
|
| spelling |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the artAnálisis y desarrollo de la reputación corporativa en las organizaciones modernas. Un acercamiento al estado del arteGómez-Bayona, Ledy Orozco-Toro, Jaime Alberto Restrepo Londoño, Edy Zulima Vélez Bernal, Olga corporate reputationhigher educationmarketingstakeholdersreputación corporativainstituciones de educación superiormercadeogrupos de interésThis bibliographical study explores the concept and importance of Corporate Reputation (CR) in different economic sectors and how this concept has evolved in education. Higher education institutions have been forced to implement marketing strategies that allow them to generate CR and promote the development of higher education. CR has become an object of application and practice in the academic and business worlds to achieve recognition and positioning that leads solid and lasting competitive advantages. CR in organizations and universities is explored through bibliographic research. Currently, organizations are more concerned with building a CR that can be maintained over time. This, in turn, directs institutions towards the practice of innovation and continuous development in higher education. These ideas may influence universities to begin to adopt strategic plans driven by the needs of society, especially in the context of constant global evolution.El objetivo principal de este estudio bibliográfico es explorar el concepto y la importancia de la reputación corporativa (RC) en los diferentes sectores económicos y conocer la manera cómo ha evolucionado este concepto en la educación. Las instituciones de educación superior (IES) se han visto forzadas a implementar estrategias de marketing que les permitan generar RC e impulsar el desarrollo de la formación superior. Es por ello que la RC se ha convertido en objeto de aplicación y práctica en el mundo educativo y empresarial, para la consecución del reconocimiento y el posicionamiento que permitan la obtención de ventajas competitivas sólidas y duraderas. Por medio de la investigación bibliográfica se explora la RC en organizaciones y universidades. En la actualidad, las organizaciones se preocupan más por construir una RC que se mantenga en el tiempo, lo que permite dirigir las instituciones hacia la innovación y el desarrollo continuo en la educación superior. Lo anterior puede influir en las universidades para que empiecen a adoptar planes estratégicos conducidos a las necesidades de la sociedad, especialmente, en el contexto de la constante evolución global. Universidad de Lima2022-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/586410.26439/ing.ind2022.n42.5864Ingeniería Industrial; No. 42 (2022); 183-200Ingeniería Industrial; Núm. 42 (2022); 183-2002523-63261025-992910.26439/ing.ind2022.n42reponame:Revistas - Universidad de Limainstname:Universidad de Limainstacron:ULIMAspahttps://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864/5694https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864/6520https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:revistas.ulima.edu.pe:article/58642024-10-14T15:43:15Z |
| dc.title.none.fl_str_mv |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art Análisis y desarrollo de la reputación corporativa en las organizaciones modernas. Un acercamiento al estado del arte |
| title |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art |
| spellingShingle |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art Gómez-Bayona, Ledy corporate reputation higher education marketing stakeholders reputación corporativa instituciones de educación superior mercadeo grupos de interés |
| title_short |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art |
| title_full |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art |
| title_fullStr |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art |
| title_full_unstemmed |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art |
| title_sort |
Analysis and development of corporate reputation in modern organizations. An approach to the state of the art |
| dc.creator.none.fl_str_mv |
Gómez-Bayona, Ledy Orozco-Toro, Jaime Alberto Restrepo Londoño, Edy Zulima Vélez Bernal, Olga |
| author |
Gómez-Bayona, Ledy |
| author_facet |
Gómez-Bayona, Ledy Orozco-Toro, Jaime Alberto Restrepo Londoño, Edy Zulima Vélez Bernal, Olga |
| author_role |
author |
| author2 |
Orozco-Toro, Jaime Alberto Restrepo Londoño, Edy Zulima Vélez Bernal, Olga |
| author2_role |
author author author |
| dc.subject.none.fl_str_mv |
corporate reputation higher education marketing stakeholders reputación corporativa instituciones de educación superior mercadeo grupos de interés |
| topic |
corporate reputation higher education marketing stakeholders reputación corporativa instituciones de educación superior mercadeo grupos de interés |
| description |
This bibliographical study explores the concept and importance of Corporate Reputation (CR) in different economic sectors and how this concept has evolved in education. Higher education institutions have been forced to implement marketing strategies that allow them to generate CR and promote the development of higher education. CR has become an object of application and practice in the academic and business worlds to achieve recognition and positioning that leads solid and lasting competitive advantages. CR in organizations and universities is explored through bibliographic research. Currently, organizations are more concerned with building a CR that can be maintained over time. This, in turn, directs institutions towards the practice of innovation and continuous development in higher education. These ideas may influence universities to begin to adopt strategic plans driven by the needs of society, especially in the context of constant global evolution. |
| publishDate |
2022 |
| dc.date.none.fl_str_mv |
2022-04-28 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864 10.26439/ing.ind2022.n42.5864 |
| url |
https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864 |
| identifier_str_mv |
10.26439/ing.ind2022.n42.5864 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864/5694 https://revistas.ulima.edu.pe/index.php/Ingenieria_industrial/article/view/5864/6520 |
| dc.rights.none.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf text/html |
| dc.publisher.none.fl_str_mv |
Universidad de Lima |
| publisher.none.fl_str_mv |
Universidad de Lima |
| dc.source.none.fl_str_mv |
Ingeniería Industrial; No. 42 (2022); 183-200 Ingeniería Industrial; Núm. 42 (2022); 183-200 2523-6326 1025-9929 10.26439/ing.ind2022.n42 reponame:Revistas - Universidad de Lima instname:Universidad de Lima instacron:ULIMA |
| instname_str |
Universidad de Lima |
| instacron_str |
ULIMA |
| institution |
ULIMA |
| reponame_str |
Revistas - Universidad de Lima |
| collection |
Revistas - Universidad de Lima |
| repository.name.fl_str_mv |
|
| repository.mail.fl_str_mv |
|
| _version_ |
1841719274751655936 |
| score |
12.938295 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
