Discursive interactivity in cybermedia. Dimensions, categories and indicators for its analysisategories and indicators for its analysis

• Autores: Molina Rodríguez, Linnet, Bermúdez Sánchez, Madeleyne, Lugones Muro, Mónica
• Formato: artículo
• Fecha de Publicación: 2025
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/3956
• Enlace del recurso: https://revistadecomunicacion.com/article/view/3956
• Nivel de acceso: acceso abierto
• Materia: interactividad; análisis del discurso; comentario del usuario a la noticia digital; participación en línea; cibermedios; contenido generado por el usuario; comunicación mediada por ordenador; Cubadebate; propuesta teórico-metodológica; interactivity; discourse analysis; user comment on digital news; online participation; cybermedia; user-generated content; computer-mediated communication; theoretical-methodological proposal

Purpose: The aim of this article is to establish a theoretical-methodological proposal to study discursive interactivity from a multidisciplinary perspective different from the traditional structural and quantitative media research. The sociological definition of interaction and the basis of discourse analysis –as a theoretical discipline and scientific method– are assumed to propose a concept of interactivity that addresses the double materiality of the term: as a structure and a process. Methodology: Grounded theory becomes a methodological strategy and is complemented by the bibliographic-documentary method and discourse analysis. By means of theoretical sampling, codification, constant comparison and theoretical saturation, a category is determined that emerges as central, for which the following are established: conceptual definition, dimensions, subcategories and indicators. Results and conclusions: With the theoretical support of studies on online participation, user-generated content and computer-mediated communication, it is understood that the discourse of cybermedia is carried out through a complex textual unit, composed of the journalistic message and the user comment on digital news. Thus, discursive interactivity in cybermedia is defined as a collaborative process of meaning production, mediated by technologies, in which both broadcasters and users participate in cyberspace. Original contribution: Based on the proposed concept of discursive interactivity, a methodological analysis guide is developed that integrates subcategories and indicators that respond to six dimensions of the category: communication of beliefs from the semantic-pragmatic level of discourse, mediation of context, hypertext with a semantic function, function and scope of online participation, and social interaction processes mediated by technology.