Mobile supports and the market of digital communication

• Autor: Nieto Tamargo, Alfonso
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/2796
• Enlace del recurso: https://revistadecomunicacion.com/article/view/2796
• Nivel de acceso: acceso abierto
• Materia: comunicación digital; mercado de la comunicación; soportes móviles; teléfono móvil; digital communication; market of communication; mobile supports; mobile phone

Mobile supports are gaining higher penetration in the market of digital communication. Keys to their definition are the concepts of mobility, support and service. The more developed one is the mobile phone, according to the International Union of Telecommunications in the present year there will be 4,000 million units of mobile phones. The present article explains the way in which nontemporality and ubiquity have formed a mobile culture. In the current market the telephone is a support product in Relations and is a server of contents which have special economic importance. It is interesting to observe its current characteristics in order to make a projection of its trends.