Registered Name or Business Fantasy: Corporate Communication in the Construction of Fantasy Sustainability
Descripción del Articulo
The sustainability has become a fashion, and all business organisations want tobe fashionable. Everyone aims to trend and developed their items in a sustainableway, protecting human health. This article proposed a reflection due to the role played by business communication in its relation w...
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| Formato: | artículo |
| Fecha de Publicación: | 2015 |
| Institución: | Pontificia Universidad Católica del Perú |
| Repositorio: | Revistas - Pontificia Universidad Católica del Perú |
| Lenguaje: | español |
| OAI Identifier: | oai:revistaspuc:article/14979 |
| Enlace del recurso: | http://revistas.pucp.edu.pe/index.php/conexion/article/view/14979 |
| Nivel de acceso: | acceso abierto |
| Materia: | Corporate communication Business communication Sustainability Comunicação institucional Comunicação empresarial Sustentabilidade |
| Sumario: | The sustainability has become a fashion, and all business organisations want tobe fashionable. Everyone aims to trend and developed their items in a sustainableway, protecting human health. This article proposed a reflection due to the role played by business communication in its relation with sustainability, the work of social communicators and the challenges of planet preservation. We also introduce communication strategies developed by corporate media. To conclude, we present some cases which show how organisations perform their business and deny thier own communication. |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
