Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru

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The purpose of this paper is to analyze the effects on the right to informational self-determination that can arise due to the use of online behavioral programmatic advertising as a tool for customer profiling and segmentation. In this research, the dogmatic method is used in order to analyze progra...

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Detalles Bibliográficos
Autor: Sosa Huapaya, Alex
Formato: artículo
Fecha de Publicación:2024
Institución:Pontificia Universidad Católica del Perú
Repositorio:Revistas - Pontificia Universidad Católica del Perú
Lenguaje:español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/29972
Enlace del recurso:http://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/29972
Nivel de acceso:acceso abierto
Materia:Publicidad
Privacidad
Datos
Advertising
Privacy
Data
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network_name_str Revistas - Pontificia Universidad Católica del Perú
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spelling Conflicts between informative self-determination and profile segmentation through online programmatic advertising in PeruConflictos entre la autodeterminación informativa y la segmentación de perfiles a través de la publicidad programática online en el PerúSosa Huapaya, AlexPublicidadPrivacidadDatosAdvertisingPrivacyDataThe purpose of this paper is to analyze the effects on the right to informational self-determination that can arise due to the use of online behavioral programmatic advertising as a tool for customer profiling and segmentation. In this research, the dogmatic method is used in order to analyze programmatic advertising regarding freedom of information protected in the Peruvian constitution, the rules that regulate its effects and pronouncements from the National Personal Data Authority, Indecopi, as well as European legislation. Thus, it aims to conclude if Peruvian regulations are appropriate to establish reasonable limits to this advertising strategy.El objetivo del presente trabajo es analizar las afectaciones al derecho de autodeterminación informativa que pueden suscitarse mediante el uso de la publicidad programática comportamental online como herramienta de segmentación de perfiles. Se trata de un estudio en el que se emplea el método dogmático con el objeto de analizar la publicidad programática frente a las libertades informativas protegidas en la constitución peruana, las normas que regulan sus efectos y pronunciamientos de la Autoridad Nacional de Datos Personales, Indecopi, e incluso la normativa europea. De esta forma, se buscará determinar si la normativa peruana es idónea para establecer límites razonables al uso de dicha estrategia publicitaria.Pontificia Universidad Católica del Perú2024-11-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/29972Derecho & Sociedad; No. 63 (2024): Derecho de la Empresa; 285-298Derecho & Sociedad; Núm. 63 (2024): Derecho de la Empresa; 285-2982521-599X2079-3634reponame:Revistas - Pontificia Universidad Católica del Perúinstname:Pontificia Universidad Católica del Perúinstacron:PUCPspahttp://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/29972/26924info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/299722024-11-19T21:01:29Z
dc.title.none.fl_str_mv Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
Conflictos entre la autodeterminación informativa y la segmentación de perfiles a través de la publicidad programática online en el Perú
title Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
spellingShingle Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
Sosa Huapaya, Alex
Publicidad
Privacidad
Datos
Advertising
Privacy
Data
title_short Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
title_full Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
title_fullStr Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
title_full_unstemmed Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
title_sort Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
dc.creator.none.fl_str_mv Sosa Huapaya, Alex
author Sosa Huapaya, Alex
author_facet Sosa Huapaya, Alex
author_role author
dc.subject.none.fl_str_mv Publicidad
Privacidad
Datos
Advertising
Privacy
Data
topic Publicidad
Privacidad
Datos
Advertising
Privacy
Data
description The purpose of this paper is to analyze the effects on the right to informational self-determination that can arise due to the use of online behavioral programmatic advertising as a tool for customer profiling and segmentation. In this research, the dogmatic method is used in order to analyze programmatic advertising regarding freedom of information protected in the Peruvian constitution, the rules that regulate its effects and pronouncements from the National Personal Data Authority, Indecopi, as well as European legislation. Thus, it aims to conclude if Peruvian regulations are appropriate to establish reasonable limits to this advertising strategy.
publishDate 2024
dc.date.none.fl_str_mv 2024-11-19
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/29972
url http://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/29972
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv http://revistas.pucp.edu.pe/index.php/derechoysociedad/article/view/29972/26924
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontificia Universidad Católica del Perú
publisher.none.fl_str_mv Pontificia Universidad Católica del Perú
dc.source.none.fl_str_mv Derecho & Sociedad; No. 63 (2024): Derecho de la Empresa; 285-298
Derecho & Sociedad; Núm. 63 (2024): Derecho de la Empresa; 285-298
2521-599X
2079-3634
reponame:Revistas - Pontificia Universidad Católica del Perú
instname:Pontificia Universidad Católica del Perú
instacron:PUCP
instname_str Pontificia Universidad Católica del Perú
instacron_str PUCP
institution PUCP
reponame_str Revistas - Pontificia Universidad Católica del Perú
collection Revistas - Pontificia Universidad Católica del Perú
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1841536052381089792
score 13.958958
Conflicts between informative self-determination and profile segmentation through online programmatic advertising in Peru
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