Otherness within Capitalism: A Mobile Ethnography with a Migrant in a Luxury Store in London in 2023

• Autor: Martuccelli García, Daniela
• Formato: artículo
• Fecha de Publicación: 2024
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: Revistas - Pontificia Universidad Católica del Perú
• Lenguaje: español
• OAI Identifier: oai:revistaspuc:article/29567
• Enlace del recurso: http://revistas.pucp.edu.pe/index.php/anthropia/article/view/29567
• Nivel de acceso: acceso abierto
• Materia: Etnografía móvil; Interculturalidad; Migración latina; Tienda de lujo; Londres; Mobile ethnography; Interculturality; Latino inmigration; Luxury store; London

This study provides a detailed analysis of the experience of a Latina migrant in the city of London. The complexities of her integration into the British capital are explored through mobile ethnography. The case of the young Peruvian girl reveals how urban mobility between the neighbourhoods of Elephant & Castle and Kensington translates into a transition between social and economic worlds that influence her identity and consumption habits. Thus, the study examines the racialization she experiences and her perception of economic differences from her work at the luxury department store Harrods. These factors result in her feeling external to the capitalist system, even while being economically and legally integrated into it. The findings contribute to understanding the social, economic, and cultural dynamics affecting the lives of migrants in urban contexts.