Self-regulation and sexist advertising: Opportunity for improvement for CONAR

• Autor: Sosa, Alex
• Formato: artículo
• Fecha de Publicación: 2018
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: Revistas - Pontificia Universidad Católica del Perú
• Lenguaje: español
• OAI Identifier: oai:revistaspuc:article/20290
• Enlace del recurso: http://revistas.pucp.edu.pe/index.php/iusetveritas/article/view/20290
• Nivel de acceso: acceso abierto
• Materia: Publicidad sexista; Autorregulación; Código de Ética Publicitaria; CONAR; Principio de Adecuación Social; Sexist Advertising; Self-regulation; Advertising Code of Ethics; Principle of Social Adequacy

In this article, the author develops the problem ofs exist advertising and he sets out self-regulation as an alternative to sanction it. Along these lines, he introduces CONAR as an institution responsible for self-regulation within advertising, and he highlights the issuance of an objective criterion for evaluation and eventual sanction of sexist advertising, this within the framework of the validity of its Advertising Code of Ethics 2007, but after a series of modifications to regulatory framework, the author criticizes its lack of application, and he culminates affirming the advantages of an advertising self-regulation, represented through CONAR.