The digital transformation and its importance in the pymes

• Autor: Calle Herencia, Cesar Alonso
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Escuela de Posgrado Newman
• Repositorio: Revistas - Escuela de Posgrado Newman
• Lenguaje: español
• OAI Identifier: oai:ojs.pkp.sfu.ca:article/264
• Enlace del recurso: https://journals.epnewman.edu.pe/index.php/IBJ/article/view/264
• Nivel de acceso: acceso abierto

Today digital transformation is a process that has an impact on all organizations in order to expand their participation in a digital context, however, many pymes do not know the great change we are experiencing, therefore they are unaware of its benefit and importance. This research addresses the concepts of digital transformation, which has different conceptions, benefits of digital transformation, pillars to consider for a transformation plan, elementary components of organizations and challenges to consider for the digital transformation process. This work also shows different basic conceptions to have an idea of digital transformation and thereby seek the interest of a competitive digital one, obtaining benefits at low cost and profitable. Pymes must seek the innovation process through digital platforms that allow them to direct a competitive process optimizing their resources and gaining market share.