CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING
Descripción del Articulo
Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmen...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2015 |
| Institución: | Escuela de Posgrado Newman |
| Repositorio: | Revistas - Escuela de Posgrado Newman |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/6 |
| Enlace del recurso: | https://journals.epnewman.edu.pe/index.php/NBR/article/view/6 |
| Nivel de acceso: | acceso abierto |
| Materia: | cluster Geomarketing tourist geography. clúster geografía turística. |
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CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETINGANÁLISIS DEL CLUSTER TURISTICO SUR PERUANO CON HERRAMIENTAS DEL GEOMARKETINGNavarrete, MónicaclusterGeomarketingtourist geography.clústerGeomarketinggeografía turística.Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmentation of a circuit in which several companies with the local population , are coordinated to cater to a tourist who visit attractions that are way to your destination finally, in order to maximize your time and money. In this paper, we analyze the South Peruvian tourism circuit by applying tools of spatial analysis Geomarketing places that make up the circuit to take advantage of the attractions of the area in an integrated manner.Hace varios años se comenzó a utilizar el concepto de clúster para describir la ventaja competitiva de empresas interrelacionadas en un determinado sector, siendo evidente que detrás de los destinos turísticos se hallan clúster. Pensar en el turismo como un clúster implica pasar desde una segmentación por producto y territorio, a una segmentación de un circuito en que varias empresas junto a la población local, se coordinan para atender a un turista que visitará atractivos que se encuentran camino a su destino final, con el fin de maximizar su tiempo y dinero. En este trabajo, analizamos el turismo del Circuito Sur peruano mediante la aplicación de herramientas de análisis espacial del Geomarketing de los lugares que componen el circuito a fin de aprovechar los atractivos de la zona de manera integrada.Escuela de Posgrado Newman S.A.C.2015-06-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewed articleArtículo evaluado por paresapplication/pdfhttps://journals.epnewman.edu.pe/index.php/NBR/article/view/6Newman Business Review; Vol. 1 No. 1 (2015): January - JuneNewman Business Review; Vol. 1 Núm. 1 (2015): Enero - Junio2412-373010.22451/3002.nbr2015.vol1.1reponame:Revistas - Escuela de Posgrado Newmaninstname:Escuela de Posgrado Newmaninstacron:NEWMANspahttps://journals.epnewman.edu.pe/index.php/NBR/article/view/6/pdf_5Derechos de autor 2015 Mónica Navarretehttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/62024-09-17T11:51:28Z |
| dc.title.none.fl_str_mv |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING ANÁLISIS DEL CLUSTER TURISTICO SUR PERUANO CON HERRAMIENTAS DEL GEOMARKETING |
| title |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING |
| spellingShingle |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING Navarrete, Mónica cluster Geomarketing tourist geography. clúster Geomarketing geografía turística. |
| title_short |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING |
| title_full |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING |
| title_fullStr |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING |
| title_full_unstemmed |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING |
| title_sort |
CLUSTER ANALYSIS OF SOUTHERN PERU TOURIST WITH TOOLS GEOMARKETING |
| dc.creator.none.fl_str_mv |
Navarrete, Mónica |
| author |
Navarrete, Mónica |
| author_facet |
Navarrete, Mónica |
| author_role |
author |
| dc.subject.none.fl_str_mv |
cluster Geomarketing tourist geography. clúster Geomarketing geografía turística. |
| topic |
cluster Geomarketing tourist geography. clúster Geomarketing geografía turística. |
| description |
Began using several years the cluster concept to describe the competitive advantage of interconnected companies in a particular sector, it is evident that behind the cluster are tourist destinations. Think of tourism as a cluster involves moving from a segmentation by product and territory, a segmentation of a circuit in which several companies with the local population , are coordinated to cater to a tourist who visit attractions that are way to your destination finally, in order to maximize your time and money. In this paper, we analyze the South Peruvian tourism circuit by applying tools of spatial analysis Geomarketing places that make up the circuit to take advantage of the attractions of the area in an integrated manner. |
| publishDate |
2015 |
| dc.date.none.fl_str_mv |
2015-06-19 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer reviewed article Artículo evaluado por pares |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://journals.epnewman.edu.pe/index.php/NBR/article/view/6 |
| url |
https://journals.epnewman.edu.pe/index.php/NBR/article/view/6 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://journals.epnewman.edu.pe/index.php/NBR/article/view/6/pdf_5 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2015 Mónica Navarrete https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Derechos de autor 2015 Mónica Navarrete https://creativecommons.org/licenses/by-nc-sa/4.0 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
Escuela de Posgrado Newman S.A.C. |
| publisher.none.fl_str_mv |
Escuela de Posgrado Newman S.A.C. |
| dc.source.none.fl_str_mv |
Newman Business Review; Vol. 1 No. 1 (2015): January - June Newman Business Review; Vol. 1 Núm. 1 (2015): Enero - Junio 2412-3730 10.22451/3002.nbr2015.vol1.1 reponame:Revistas - Escuela de Posgrado Newman instname:Escuela de Posgrado Newman instacron:NEWMAN |
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Escuela de Posgrado Newman |
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NEWMAN |
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NEWMAN |
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Revistas - Escuela de Posgrado Newman |
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Revistas - Escuela de Posgrado Newman |
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1847605330407587840 |
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12.669049 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
