Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos

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This article develops a business plan to introduce giant squid in markets in the United States in the form of breaded seafood. The added value that local processing gives to the resource is determinant for obtaining higher prices, as compared to those being paid for squid as raw material, and for en...

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Detalles Bibliográficos
Autores: Baca, Liliana, González, Andreína, Méndez, José, Urrunaga, Tatiana
Formato: artículo
Fecha de Publicación:2007
Institución:Universidad ESAN
Repositorio:Revistas - Universidad ESAN
Lenguaje:inglés
OAI Identifier:oai:ojs.pkp.sfu.ca:article/331
Enlace del recurso:https://revistas.esan.edu.pe/index.php/jefas/article/view/331
Nivel de acceso:acceso abierto
Materia:squid
breaded seafood
exportation
United States
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spelling Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados UnidosBaca, Liliana González, Andreína Méndez, José Urrunaga, Tatiana squidbreaded seafoodexportationUnited StatesThis article develops a business plan to introduce giant squid in markets in the United States in the form of breaded seafood. The added value that local processing gives to the resource is determinant for obtaining higher prices, as compared to those being paid for squid as raw material, and for entering international markets for fi nished products. The proposed model covers the marketing plan, operations strategies and economic evaluation; the last one shows the economic results expected and the generated profi ts. The article ends by pointing out the critical factors of the business plan: the characteristics of the demand in the destination market and the supply of raw material.Universidad ESAN2007-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://revistas.esan.edu.pe/index.php/jefas/article/view/331Journal of Economics, Finance and Administrative Science; Vol. 12 No. 22 (2007): January - June (Cuadernos de difusión); 129-143Journal of Economics, Finance and Administrative Science; Vol. 12 Núm. 22 (2007): January - June (Cuadernos de difusión); 129-1432218-06482077-1886reponame:Revistas - Universidad ESANinstname:Universidad ESANinstacron:ESANenghttps://revistas.esan.edu.pe/index.php/jefas/article/view/331/208Copyright (c) 2021 Journal of Economics, Finance and Administrative Sciencehttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/3312021-09-14T18:57:26Z
dc.title.none.fl_str_mv Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
title Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
spellingShingle Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
Baca, Liliana
squid
breaded seafood
exportation
United States
title_short Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
title_full Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
title_fullStr Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
title_full_unstemmed Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
title_sort Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
dc.creator.none.fl_str_mv Baca, Liliana
González, Andreína
Méndez, José
Urrunaga, Tatiana
author Baca, Liliana
author_facet Baca, Liliana
González, Andreína
Méndez, José
Urrunaga, Tatiana
author_role author
author2 González, Andreína
Méndez, José
Urrunaga, Tatiana
author2_role author
author
author
dc.subject.none.fl_str_mv squid
breaded seafood
exportation
United States
topic squid
breaded seafood
exportation
United States
description This article develops a business plan to introduce giant squid in markets in the United States in the form of breaded seafood. The added value that local processing gives to the resource is determinant for obtaining higher prices, as compared to those being paid for squid as raw material, and for entering international markets for fi nished products. The proposed model covers the marketing plan, operations strategies and economic evaluation; the last one shows the economic results expected and the generated profi ts. The article ends by pointing out the critical factors of the business plan: the characteristics of the demand in the destination market and the supply of raw material.
publishDate 2007
dc.date.none.fl_str_mv 2007-06-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/331
url https://revistas.esan.edu.pe/index.php/jefas/article/view/331
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/331/208
dc.rights.none.fl_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad ESAN
publisher.none.fl_str_mv Universidad ESAN
dc.source.none.fl_str_mv Journal of Economics, Finance and Administrative Science; Vol. 12 No. 22 (2007): January - June (Cuadernos de difusión); 129-143
Journal of Economics, Finance and Administrative Science; Vol. 12 Núm. 22 (2007): January - June (Cuadernos de difusión); 129-143
2218-0648
2077-1886
reponame:Revistas - Universidad ESAN
instname:Universidad ESAN
instacron:ESAN
instname_str Universidad ESAN
instacron_str ESAN
institution ESAN
reponame_str Revistas - Universidad ESAN
collection Revistas - Universidad ESAN
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 12.627559
Plan de negocios para la exportación de empanizados de calamar gigante al mercado de Estados Unidos
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