LOS CAMIONES CHECOS

Descripción del Articulo

Paico Peru is a subsidiary of an Asian automotive company and is dedicated to the import and sale of cheap cars in Peru. The model that concentrates the highest percentage of sales is the Miso, aimed at socioeconomic levels C and D. Due to the saturation of the main Miso market and new laws that reg...

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Detalles Bibliográficos
Autores: Solano Cornejo, David, Vargas Espinal, Ida Luz
Formato: artículo
Fecha de Publicación:1997
Institución:Universidad ESAN
Repositorio:Revistas - Universidad ESAN
Lenguaje:inglés
OAI Identifier:oai:ojs.pkp.sfu.ca:article/499
Enlace del recurso:https://revistas.esan.edu.pe/index.php/jefas/article/view/499
Nivel de acceso:acceso abierto
Materia:automotive industry
market segmentation
market positioning
market share
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spelling LOS CAMIONES CHECOSSolano Cornejo, DavidVargas Espinal, Ida Luzautomotive industrymarket segmentationmarket positioningmarket sharePaico Peru is a subsidiary of an Asian automotive company and is dedicated to the import and sale of cheap cars in Peru. The model that concentrates the highest percentage of sales is the Miso, aimed at socioeconomic levels C and D. Due to the saturation of the main Miso market and new laws that regulate the importation of used cars, an unsatisfied market has been created, So Paico has increased its product portfolio by launching new models aimed at a higher socioeconomic class. The company is currently in a quandary as the board is considering importing a new low-cost truck model that would reinforce the image that Paico sells cheap and low-quality cars, negatively impacting the recent product line.Universidad ESAN1997-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://revistas.esan.edu.pe/index.php/jefas/article/view/499Journal of Economics, Finance and Administrative Science; Vol. 4 No. 7-8 (1997): January - December (Cuadernos de difusión); 161-182Journal of Economics, Finance and Administrative Science; Vol. 4 Núm. 7-8 (1997): January - December (Cuadernos de difusión); 161-1822218-06482077-1886reponame:Revistas - Universidad ESANinstname:Universidad ESANinstacron:ESANenghttps://revistas.esan.edu.pe/index.php/jefas/article/view/499/442Copyright (c) 2021 Journal of Economics, Finance and Administrative Sciencehttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/4992021-09-23T23:36:36Z
dc.title.none.fl_str_mv LOS CAMIONES CHECOS
title LOS CAMIONES CHECOS
spellingShingle LOS CAMIONES CHECOS
Solano Cornejo, David
automotive industry
market segmentation
market positioning
market share
title_short LOS CAMIONES CHECOS
title_full LOS CAMIONES CHECOS
title_fullStr LOS CAMIONES CHECOS
title_full_unstemmed LOS CAMIONES CHECOS
title_sort LOS CAMIONES CHECOS
dc.creator.none.fl_str_mv Solano Cornejo, David
Vargas Espinal, Ida Luz
author Solano Cornejo, David
author_facet Solano Cornejo, David
Vargas Espinal, Ida Luz
author_role author
author2 Vargas Espinal, Ida Luz
author2_role author
dc.subject.none.fl_str_mv automotive industry
market segmentation
market positioning
market share
topic automotive industry
market segmentation
market positioning
market share
description Paico Peru is a subsidiary of an Asian automotive company and is dedicated to the import and sale of cheap cars in Peru. The model that concentrates the highest percentage of sales is the Miso, aimed at socioeconomic levels C and D. Due to the saturation of the main Miso market and new laws that regulate the importation of used cars, an unsatisfied market has been created, So Paico has increased its product portfolio by launching new models aimed at a higher socioeconomic class. The company is currently in a quandary as the board is considering importing a new low-cost truck model that would reinforce the image that Paico sells cheap and low-quality cars, negatively impacting the recent product line.
publishDate 1997
dc.date.none.fl_str_mv 1997-12-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/499
url https://revistas.esan.edu.pe/index.php/jefas/article/view/499
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/499/442
dc.rights.none.fl_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad ESAN
publisher.none.fl_str_mv Universidad ESAN
dc.source.none.fl_str_mv Journal of Economics, Finance and Administrative Science; Vol. 4 No. 7-8 (1997): January - December (Cuadernos de difusión); 161-182
Journal of Economics, Finance and Administrative Science; Vol. 4 Núm. 7-8 (1997): January - December (Cuadernos de difusión); 161-182
2218-0648
2077-1886
reponame:Revistas - Universidad ESAN
instname:Universidad ESAN
instacron:ESAN
instname_str Universidad ESAN
instacron_str ESAN
institution ESAN
reponame_str Revistas - Universidad ESAN
collection Revistas - Universidad ESAN
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 13.926692
LOS CAMIONES CHECOS
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