Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA

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This business incident, which lends itself to an eminently qualitative analysis, seeks to illustrate how the marketing mix of a company should be structured, taking into account not only the product to be launched on the market, but also the client portfolio with which account the company. Another a...

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Detalles Bibliográficos
Autor: Solano, David
Formato: artículo
Fecha de Publicación:1996
Institución:Universidad ESAN
Repositorio:Revistas - Universidad ESAN
Lenguaje:inglés
OAI Identifier:oai:ojs.pkp.sfu.ca:article/486
Enlace del recurso:https://revistas.esan.edu.pe/index.php/jefas/article/view/486
Nivel de acceso:acceso abierto
Materia:marketing mix
decision making
product
market
customers
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spelling Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADASolano, Davidmarketing mixdecision makingproductmarketcustomersThis business incident, which lends itself to an eminently qualitative analysis, seeks to illustrate how the marketing mix of a company should be structured, taking into account not only the product to be launched on the market, but also the client portfolio with which account the company. Another aspect to analyze is the decision-making style and its influence on marketing decisions. It is recommended that the solution culminate with the marketing mix proposal that the company must implement and the planning of the actions that must be carried out for this, both inside and outside the company. The analysis of the situation should be taken into account.Universidad ESAN1996-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://revistas.esan.edu.pe/index.php/jefas/article/view/486Journal of Economics, Finance and Administrative Science; Vol. 3 No. 6 (1995): July - December (Cuadernos de difusión); 99-102Journal of Economics, Finance and Administrative Science; Vol. 3 Núm. 6 (1995): July - December (Cuadernos de difusión); 99-1022218-06482077-1886reponame:Revistas - Universidad ESANinstname:Universidad ESANinstacron:ESANenghttps://revistas.esan.edu.pe/index.php/jefas/article/view/486/429Copyright (c) 2021 Journal of Economics, Finance and Administrative Sciencehttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/4862021-09-23T23:36:20Z
dc.title.none.fl_str_mv Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
title Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
spellingShingle Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
Solano, David
marketing mix
decision making
product
market
customers
title_short Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
title_full Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
title_fullStr Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
title_full_unstemmed Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
title_sort Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
dc.creator.none.fl_str_mv Solano, David
author Solano, David
author_facet Solano, David
author_role author
dc.subject.none.fl_str_mv marketing mix
decision making
product
market
customers
topic marketing mix
decision making
product
market
customers
description This business incident, which lends itself to an eminently qualitative analysis, seeks to illustrate how the marketing mix of a company should be structured, taking into account not only the product to be launched on the market, but also the client portfolio with which account the company. Another aspect to analyze is the decision-making style and its influence on marketing decisions. It is recommended that the solution culminate with the marketing mix proposal that the company must implement and the planning of the actions that must be carried out for this, both inside and outside the company. The analysis of the situation should be taken into account.
publishDate 1996
dc.date.none.fl_str_mv 1996-12-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/486
url https://revistas.esan.edu.pe/index.php/jefas/article/view/486
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/486/429
dc.rights.none.fl_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad ESAN
publisher.none.fl_str_mv Universidad ESAN
dc.source.none.fl_str_mv Journal of Economics, Finance and Administrative Science; Vol. 3 No. 6 (1995): July - December (Cuadernos de difusión); 99-102
Journal of Economics, Finance and Administrative Science; Vol. 3 Núm. 6 (1995): July - December (Cuadernos de difusión); 99-102
2218-0648
2077-1886
reponame:Revistas - Universidad ESAN
instname:Universidad ESAN
instacron:ESAN
instname_str Universidad ESAN
instacron_str ESAN
institution ESAN
reponame_str Revistas - Universidad ESAN
collection Revistas - Universidad ESAN
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 13.469024
Incidente de negocios DISTRIBUIDOR CONQUISTADO, VENTA REALIZADA
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