Communication strategies of luxury fashion brands: Is sustainable a luxury?
Descripción del Articulo
The use and consumption of ecological and sustainable products imply a high cost due to the complexity of its supply chain, and luxury fashion is an industry that is increasingly influenced by the phenomenon of sustainability. "Is sustainable luxury or sustainability a luxury?" It is the m...
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| Formato: | artículo |
| Fecha de Publicación: | 2020 |
| Institución: | Universidad de San Martín de Porres |
| Repositorio: | Correspondencias & Análisis |
| Lenguaje: | español |
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| Enlace del recurso: | http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350 |
| Nivel de acceso: | acceso abierto |
| Materia: | Moda de lujo Sostenibilidad Moda sostenible Slow fashion Alta costura |
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Communication strategies of luxury fashion brands: Is sustainable a luxury? Estrategias de comunicación de las marcas de moda de lujo: ¿Es lo sostenible un lujo? |
| title |
Communication strategies of luxury fashion brands: Is sustainable a luxury? |
| spellingShingle |
Communication strategies of luxury fashion brands: Is sustainable a luxury? González Romo, Zahaira Fabiola Moda de lujo Sostenibilidad Moda sostenible Slow fashion Alta costura |
| title_short |
Communication strategies of luxury fashion brands: Is sustainable a luxury? |
| title_full |
Communication strategies of luxury fashion brands: Is sustainable a luxury? |
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Communication strategies of luxury fashion brands: Is sustainable a luxury? |
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Communication strategies of luxury fashion brands: Is sustainable a luxury? |
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Communication strategies of luxury fashion brands: Is sustainable a luxury? |
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González Romo, Zahaira Fabiola Montilla Morado, Alejandra Regadera González, Elisa |
| author |
González Romo, Zahaira Fabiola |
| author_facet |
González Romo, Zahaira Fabiola Montilla Morado, Alejandra Regadera González, Elisa |
| author_role |
author |
| author2 |
Montilla Morado, Alejandra Regadera González, Elisa |
| author2_role |
author author |
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Moda de lujo Sostenibilidad Moda sostenible Slow fashion Alta costura |
| topic |
Moda de lujo Sostenibilidad Moda sostenible Slow fashion Alta costura |
| description |
The use and consumption of ecological and sustainable products imply a high cost due to the complexity of its supply chain, and luxury fashion is an industry that is increasingly influenced by the phenomenon of sustainability. "Is sustainable luxury or sustainability a luxury?" It is the main question that the current investigation seek to address through in-depth interviews with professionals in the luxury fashion sector, how do their production chains work, what strategies are used in their businesses and how do they promote ecological and sustainable values through an aesthetic expression such as Haute Couture garments. |
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2020 |
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2020-06-18 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350 10.24265/cian.2020.n11.08 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350 |
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http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/451 http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/463 http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/580 http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/486 http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/883 http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/884 /*ref*/Anson, R. (2012) Editorial: Can the shift of textile and clothing production to Asia be reversed?. Textile Outlook International. 159. 4–9. /*ref*/Barlas, Y., & Akdogan, A. (1997). Product diversification and quick response order strategies in supply chain management. /*ref*/Beard, N. D. (2008). The Branding of Ethical Fashion and the Consumer: A Luxury Niche or Mass-market Reality?. Fashion Theory: The Journal of Dress, Body & Culture. 12. 447-468. /*ref*/Chan C. (2012), The consumption side of sustainable fashion supply chain. Journal of Fashion Marketing and Management: An International Journal, 16(2). 193 - 215. /*ref*/Choi, T. (2013). Multi-period risk minimization purchasing models for fashion products with interest rate, budget, and profit target considerations. Annals of Operations Research. 237(1-2). /*ref*/Chopra, S., & Meindl, P. (2008). Administración de la cadena de suministro. México: Pearson Educación. Claudio, L. (2007). Waste Couture: Environmental Impact of the Clothing Industry. Environmental Health Perspectives 115. 449-454. /*ref*/Clark, H. (2008). Slow fashion: an oxymoron or a promise for the future?. Fashion Theory: The Journal of Dress, Body & Culture. 12(4). 427-446. /*ref*/Cline, E. (2013). Overdressed. New York: Penguin Books. /*ref*/Comisión de Desarrollo. (2017). Informe Sánchez Caldentey. Ginebra. Recuperado de http://www.europarl.europa.eu/doceo/document/A-8-2017-0080_ES.html /*ref*/Comisión Mundial de Medio Ambiente y Desarrollo. (1987). Nuestro futuro común. Oxford University Press: Nueva York, EE. UU. /*ref*/Conti, G. M. (2018). Sustainability in the Fashion System as a Value. International Conference on Design (CODE 2018),. Recuperado de https://www.academia.edu/37436015/Sustainability_in_the_Fashion_-System_as_a_Value. /*ref*/De Brito, M.P.; Carbone, V.; Blanquart, C.M. (2008). Towards a sustainable fashion retail supply chain in Europe: Organization and performance. International Journal of Production Economics. 114(2). 534-553. /*ref*/Dickson, M. A. (2000). Personal Values, Beliefs, Knowledge, and Attitudes Relating to Intentions to Purchase Apparel from Socially Responsible Businesses. Clothing and Textiles Research Journal, 18(1), 19–30. /*ref*/Dickson, M. A., & Eckman, M. (2006). Social Responsibility: The Concept As Defined by Apparel and Textile Scholars. Clothing and Textiles Research Journal, 24(3), 178–191. /*ref*/Doeringer, P.B. & S. Crean. (2006). Can Fast Fashion Save the US Apparel Industry?. Socio- Economic Review, 4(3). 353-77. /*ref*/Estrada, A. (2014). Stella McCartney: moda sofisticada y ecológica. Recuperado de https://www.milenio.com/estilo/stella-mccartney-moda-sofisticada-y-ecologica /*ref*/Fletcher, K. (2010). Slow fashion: An invitation for Systems Change. Fashion Practice 2(2). 259-266. /*ref*/Forrester, J. W. (1971). Dinamica Industrial. Argentina: Ateneo. /*ref*/Girón, M. E. (2011). Secretos de lujo. LID Editorial. /*ref*/Godart, F. & Seong, S. (2012). Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. London: Palgrave-Macmillan. /*ref*/González, Z., Plaza, N. (2017). Estrategias de marketing digital en el sector de la moda de lujo. Interacción y redes sociales como herramienta necesaria. Revista Académica sobre Documentación Digital y Comunicación Interactiva. 15. 17-27. /*ref*/Gwilt, A., & Rissanen, T. (2012). Shaping Sustainable Fashion. Hoboken: Taylor and Francis. /*ref*/Hustvedt, G., & Dickson, M. A. (1996). Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self‐identity. Journal of Fashion Marketing and Management: An international Journal, 13(1), 49–65 /*ref*/Kapferer, J.-N. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page. /*ref*/Kozlowski, A., Bardecki, M., & Searcy, C. (2012). Environmental impact in the fashion industry: A life‐cycle and stakeholder framework. Journal of Corporate Citizenship, 45, 17–36. /*ref*/Lai, K. H., Cheng, T. C. E., & Tang, A. K. (2010). Green retailing: factors for success. California Management Review, 52(2), 6-31. /*ref*/Merck, J. (2009). Tejiendo Salarios Dignos en el Mundo, Campaña Ropa Limpia. Discurso. /*ref*/Muntean, A., Stremtan, F. (2010). Green marketing: A new challenge for Romanian organisations. Journal of environmental protection and ecology. 11. 1472-1474. /*ref*/Murga-Menoyo, M. (2013). Desarrollo sostenible. Madrid: Mc-Graw Hill. /*ref*/Norum, P. S., & Ha‐Brookshire, J. (2011). Consumer trade‐off analysis and market share estimation for selected socially responsible product attributes for cotton apparel. Clothing and Textiles Research Journal, 29(4), 348–362. /*ref*/Park, H. & Kim, YK. (2016). An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion. Fashion and Textiles 3. 25. /*ref*/Paulins, V.A.; Hillery, J.L. (2009) Ethics in the Fashion Industry. Nueva York: Fairchild Books. /*ref*/Pookulangara, S & Shephard, A. (2013). Slow fashion movement: Understanding consumer perceptions - An exploratory study. Journal of Retailing and Consumer Services. 20(2). 200-206. /*ref*/Puig Torrero, P. (2017). Slow Fashion: moda, sostenibilidad y negocio (Tesis de pregrado). Universitat Politécnica de Valencia, Valencia, España. /*ref*/Ramírez Echeverri, S. A. (2010). Modelización de una cadena de abastecimiento (supply chain) para el sector textil-confección en el entorno colombiano. (Tesis). Universidad Nacional de Colombia UN, Bogotá, Colombia. /*ref*/Ruiz Olabuénaga, J. I (2009). Metodología de la investigación cualitativa. España: Universidad de Deusto Bilbao. /*ref*/Salcedo, E. (2014). Moda ética para un futuro sostenible. Barcelona: G. Gili. /*ref*/Shen, B. (2014). Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), 6236-6249. /*ref*/Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer‐centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39. /*ref*/Sproles, G.B. (1974). Fashion Theory: a Conceptual Framework. Advances in Consumer Research 1. 463-472. /*ref*/Sterman, J. D. (2000). Business Dynamics: systems thinking and modeling for a complex world. U.S.A: Mc Graw Hill. /*ref*/Sustainable Society Index – your compass to sustainability. (s.f.). Recuperado 10 noviembre, 2018, de http://www.ssfindex.com/ /*ref*/Triple Bottom Line: qué es y cómo medirlo. Recuperado de https://www.ecoemprende.com/triple-bottom-line-que-es-y-como-medirlo/ /*ref*/Unión Europea. (2015). EURATEX | Consejo Intertextil Español. Recuperado de: http://consejointertextil.com/euratex/ /*ref*/Valera, S. & Curiel, C. (2014). La posible y necesaria conexión de sostenibilidad y lujo en moda. International Global Fashion Conference. /*ref*/World Business Council of Sustainable Development. (2013). Measuring socio-economic impact, a guide for business. Recuperado de https://www.wbcsd.org/Programs/People/Social-Impact/Resources/WBCSD-Measuring-Impact /*ref*/Worley, C. G., Feyerherm, A. E., & Knudsed, D. (2010). Duilfing a collaboration capability for sustainability: How Gap Inc. is increasing and leveraging a straitening asset. Organizational Dynamics, 39(4). 325-334. |
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Communication strategies of luxury fashion brands: Is sustainable a luxury?Estrategias de comunicación de las marcas de moda de lujo: ¿Es lo sostenible un lujo?González Romo, Zahaira FabiolaMontilla Morado, AlejandraRegadera González, ElisaModa de lujoSostenibilidadModa sostenibleSlow fashionAlta costuraThe use and consumption of ecological and sustainable products imply a high cost due to the complexity of its supply chain, and luxury fashion is an industry that is increasingly influenced by the phenomenon of sustainability. "Is sustainable luxury or sustainability a luxury?" It is the main question that the current investigation seek to address through in-depth interviews with professionals in the luxury fashion sector, how do their production chains work, what strategies are used in their businesses and how do they promote ecological and sustainable values through an aesthetic expression such as Haute Couture garments. El uso y consumo de productos ecológicos y sostenibles con el medio ambiente implican un alto coste por la complejidad de su cadena de producción y, la moda de lujo es una industria que cada vez se ve más influenciada por el fenómeno de la sostenibilidad. “¿Es el lujo sostenible o lo sostenible es un lujo?” Es la pregunta principal que se busca abordar a lo largo del estudio a través de entrevistas en profundidad a profesionales del sector de la moda de lujo cómo trabajan sus cadenas de producción, qué estrategias emplean en sus negocios y cómo fomentan valores ecológicos y sostenibles a través de una expresión estética como son sus prendas de alta costura.Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación2020-06-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlapplication/xmlapplication/zipaudio/mpegaudio/mpeghttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/35010.24265/cian.2020.n11.08Correspondences & Analysis; No 11 (2020): Correspondences & analysis N°11 2020 (january - june); 195-247Correspondencias & análisis; Núm. 11 (2020): Correspondencias & análisis N°11 2020 (enero - junio); 195-2472304-22652224-235Xreponame:Correspondencias & Análisisinstname:Universidad de San Martín de Porresinstacron:USMPspahttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/451http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/463http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/580http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/486http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/883http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/350/884/*ref*/Anson, R. (2012) Editorial: Can the shift of textile and clothing production to Asia be reversed?. Textile Outlook International. 159. 4–9./*ref*/Barlas, Y., & Akdogan, A. (1997). Product diversification and quick response order strategies in supply chain management./*ref*/Beard, N. D. (2008). The Branding of Ethical Fashion and the Consumer: A Luxury Niche or Mass-market Reality?. Fashion Theory: The Journal of Dress, Body & Culture. 12. 447-468./*ref*/Chan C. (2012), The consumption side of sustainable fashion supply chain. Journal of Fashion Marketing and Management: An International Journal, 16(2). 193 - 215./*ref*/Choi, T. (2013). Multi-period risk minimization purchasing models for fashion products with interest rate, budget, and profit target considerations. Annals of Operations Research. 237(1-2)./*ref*/Chopra, S., & Meindl, P. (2008). Administración de la cadena de suministro. México: Pearson Educación. Claudio, L. (2007). Waste Couture: Environmental Impact of the Clothing Industry. Environmental Health Perspectives 115. 449-454./*ref*/Clark, H. (2008). Slow fashion: an oxymoron or a promise for the future?. Fashion Theory: The Journal of Dress, Body & Culture. 12(4). 427-446./*ref*/Cline, E. (2013). Overdressed. New York: Penguin Books./*ref*/Comisión de Desarrollo. (2017). Informe Sánchez Caldentey. Ginebra. Recuperado de http://www.europarl.europa.eu/doceo/document/A-8-2017-0080_ES.html/*ref*/Comisión Mundial de Medio Ambiente y Desarrollo. (1987). Nuestro futuro común. Oxford University Press: Nueva York, EE. UU./*ref*/Conti, G. M. (2018). Sustainability in the Fashion System as a Value. International Conference on Design (CODE 2018),. Recuperado de https://www.academia.edu/37436015/Sustainability_in_the_Fashion_-System_as_a_Value./*ref*/De Brito, M.P.; Carbone, V.; Blanquart, C.M. (2008). Towards a sustainable fashion retail supply chain in Europe: Organization and performance. International Journal of Production Economics. 114(2). 534-553./*ref*/Dickson, M. A. (2000). Personal Values, Beliefs, Knowledge, and Attitudes Relating to Intentions to Purchase Apparel from Socially Responsible Businesses. Clothing and Textiles Research Journal, 18(1), 19–30./*ref*/Dickson, M. A., & Eckman, M. (2006). Social Responsibility: The Concept As Defined by Apparel and Textile Scholars. Clothing and Textiles Research Journal, 24(3), 178–191./*ref*/Doeringer, P.B. & S. Crean. (2006). Can Fast Fashion Save the US Apparel Industry?. Socio- Economic Review, 4(3). 353-77./*ref*/Estrada, A. (2014). Stella McCartney: moda sofisticada y ecológica. Recuperado de https://www.milenio.com/estilo/stella-mccartney-moda-sofisticada-y-ecologica/*ref*/Fletcher, K. (2010). Slow fashion: An invitation for Systems Change. Fashion Practice 2(2). 259-266./*ref*/Forrester, J. W. (1971). Dinamica Industrial. Argentina: Ateneo./*ref*/Girón, M. E. (2011). Secretos de lujo. LID Editorial./*ref*/Godart, F. & Seong, S. (2012). Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. London: Palgrave-Macmillan./*ref*/González, Z., Plaza, N. (2017). Estrategias de marketing digital en el sector de la moda de lujo. Interacción y redes sociales como herramienta necesaria. Revista Académica sobre Documentación Digital y Comunicación Interactiva. 15. 17-27./*ref*/Gwilt, A., & Rissanen, T. (2012). Shaping Sustainable Fashion. Hoboken: Taylor and Francis./*ref*/Hustvedt, G., & Dickson, M. A. (1996). Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self‐identity. Journal of Fashion Marketing and Management: An international Journal, 13(1), 49–65/*ref*/Kapferer, J.-N. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page./*ref*/Kozlowski, A., Bardecki, M., & Searcy, C. (2012). Environmental impact in the fashion industry: A life‐cycle and stakeholder framework. Journal of Corporate Citizenship, 45, 17–36./*ref*/Lai, K. H., Cheng, T. C. E., & Tang, A. K. (2010). Green retailing: factors for success. California Management Review, 52(2), 6-31./*ref*/Merck, J. (2009). Tejiendo Salarios Dignos en el Mundo, Campaña Ropa Limpia. Discurso./*ref*/Muntean, A., Stremtan, F. (2010). Green marketing: A new challenge for Romanian organisations. Journal of environmental protection and ecology. 11. 1472-1474./*ref*/Murga-Menoyo, M. (2013). Desarrollo sostenible. Madrid: Mc-Graw Hill./*ref*/Norum, P. S., & Ha‐Brookshire, J. (2011). Consumer trade‐off analysis and market share estimation for selected socially responsible product attributes for cotton apparel. Clothing and Textiles Research Journal, 29(4), 348–362./*ref*/Park, H. & Kim, YK. (2016). An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion. Fashion and Textiles 3. 25./*ref*/Paulins, V.A.; Hillery, J.L. (2009) Ethics in the Fashion Industry. Nueva York: Fairchild Books./*ref*/Pookulangara, S & Shephard, A. (2013). Slow fashion movement: Understanding consumer perceptions - An exploratory study. Journal of Retailing and Consumer Services. 20(2). 200-206./*ref*/Puig Torrero, P. (2017). Slow Fashion: moda, sostenibilidad y negocio (Tesis de pregrado). Universitat Politécnica de Valencia, Valencia, España./*ref*/Ramírez Echeverri, S. A. (2010). Modelización de una cadena de abastecimiento (supply chain) para el sector textil-confección en el entorno colombiano. (Tesis). Universidad Nacional de Colombia UN, Bogotá, Colombia./*ref*/Ruiz Olabuénaga, J. I (2009). Metodología de la investigación cualitativa. España: Universidad de Deusto Bilbao./*ref*/Salcedo, E. (2014). Moda ética para un futuro sostenible. Barcelona: G. Gili./*ref*/Shen, B. (2014). Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), 6236-6249./*ref*/Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer‐centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39./*ref*/Sproles, G.B. (1974). Fashion Theory: a Conceptual Framework. Advances in Consumer Research 1. 463-472./*ref*/Sterman, J. D. (2000). Business Dynamics: systems thinking and modeling for a complex world. U.S.A: Mc Graw Hill./*ref*/Sustainable Society Index – your compass to sustainability. (s.f.). Recuperado 10 noviembre, 2018, de http://www.ssfindex.com//*ref*/Triple Bottom Line: qué es y cómo medirlo. Recuperado de https://www.ecoemprende.com/triple-bottom-line-que-es-y-como-medirlo//*ref*/Unión Europea. (2015). EURATEX | Consejo Intertextil Español. Recuperado de: http://consejointertextil.com/euratex//*ref*/Valera, S. & Curiel, C. (2014). La posible y necesaria conexión de sostenibilidad y lujo en moda. International Global Fashion Conference./*ref*/World Business Council of Sustainable Development. (2013). Measuring socio-economic impact, a guide for business. Recuperado de https://www.wbcsd.org/Programs/People/Social-Impact/Resources/WBCSD-Measuring-Impact/*ref*/Worley, C. G., Feyerherm, A. E., & Knudsed, D. (2010). Duilfing a collaboration capability for sustainability: How Gap Inc. is increasing and leveraging a straitening asset. Organizational Dynamics, 39(4). 325-334.Derechos de autor 2020 Zahaira Fabiola González Romo, Alejandra Montilla Morado, Elisa Regadera Gonzálezhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:ojs2.ojs.correspondenciasyanalisis.com:article/3502023-05-05T21:51:03Z |
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Nota importante:
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
