A case study of a Spanish fashion Communication Agency: Tal Cual Comunicación

• Autor: Martín Cerro, Ruth
• Formato: artículo
• Fecha de Publicación: 2015
• Institución: Universidad de San Martín de Porres
• Repositorio: Correspondencias & Análisis
• Lenguaje: español
• OAI Identifier: oai:ojs.pkp.sfu.ca:article/198
• Enlace del recurso: http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/198
• Nivel de acceso: acceso abierto
• Materia: Communication Agency; Business Corporate Communication; Fashion Industry; Spain; Agencia de comunicación; Comunicación empresarial; Sector de moda; España

The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the necessity and the importance of communication in fashion. Fashion is one of industries in Spain and needs to have a strategic plan of communication, which would be led by professional people who work either at a communication department or communication agency specialist in fashion. We can understand through this study case how this industry works and deal with a communication agency by working on a communication strategy plan. To sum up, we can see that both the objectives and the hypothesis match with the conclusions. This means that there is a necessity of a personal treatment from a communication agency to its clients.