Modelo ProLab: “Papaclean”, producción y comercialización de productos ecológicos para la limpieza de vidrios y superficies planas, con insumos de papa de descarte

• Autores: Infante Vivas, Exdar Yamir, Vásquez Ramos, Grey Carol, Moreno Arenas, Verónica Tatiana, Velásquez Quintanilla, Mariafe Alicia
• Formato: tesis de maestría
• Fecha de Publicación: 2024
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Tesis
• Lenguaje: español
• OAI Identifier: oai:tesis.pucp.edu.pe:20.500.12404/29655
• Enlace del recurso: http://hdl.handle.net/20.500.12404/29655
• Nivel de acceso: acceso abierto
• Materia: Productos de limpieza--Industria y comercio; https://purl.org/pe-repo/ocde/ford#5.02.04

The feasibility study project called “Papaclean” is an initiative for the transformation and sale of an ecological liquid for cleaning glass and other flat surfaces, whose objective is to establish the feasibility of a business plan to produce this product based on discard potato and market it nationally through hardware stores, markets and supermarkets. This product was born due to the significant growth in the use of ecological cleaning products and the high discard rate that this tuber has among farmers, thus offering them more opportunities to recover their investments. The study was developed using a combined approach, using information collection tools; such as consumer surveys, interviews with managers of commercial chains in Peru and the use of documents, reports and analyzes linked to cleaning product companies nationwide. According to the analysis, results were obtained that conclude that implementing the Papaclean initiative is viable and feasible, since its results showed a financial NPV of 2,026,347 soles and a financial rate of return of 77.54%, the cost benefit had a value of 1.42 and A recovery of investments is expected in the eighth month of the third year of operations; Additionally, the social sustainability evaluation showed a VANS of S/ 928,870 soles, and the CLTV/CAC ratio was greater than 1 in the five projected periods.