¿Sancionando a toda costa? La necesidad de reformular el principio de adecuación social a fin de reprimir y/o desincentivar la publicidad discriminatoria

• Autor: Sánchez Covarrubias, Andrea Paola
• Formato: tesis de maestría
• Fecha de Publicación: 2024
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Tesis
• Lenguaje: español
• OAI Identifier: oai:tesis.pucp.edu.pe:20.500.12404/30287
• Enlace del recurso: http://hdl.handle.net/20.500.12404/30287
• Nivel de acceso: acceso abierto
• Materia: Igualdad ante la ley; Discriminación--Legislación--Perú; Derechos fundamentales--Perú; Publicidad--Aspectos morales y éticos; Mujeres--Discriminación; Publicidad--Legislación; https://purl.org/pe-repo/ocde/ford#5.05.01

This research aims to demonstrate the need to amend the text of subsection a) of Article 18 of Legislative Decree No. 1044 in order to establish an objective regulation that clearly identifies the type of infringer, ensures legal certainty in its application, and is limited to curbing discriminatory advertising or advertising that contains social stereotypes. To achieve this objective, the research is based on developing the content of the referred Principle of Social Adequacy to delineate its protected object. Additionally, an analysis is carried out on cases resolved by the Administrative Authority - INDECOPI, along with a review of comparative legislation by examining regulatory changes and treatments seen in various countries, such as United States, Spain, Chile, and Argentina. Finally, an Ex-Post Regulatory Impact Analysis is conducted to validate the need for a regulatory change to this article. In this regard, the conclusions of this research will demonstrate the necessity and convenience of amending subsection a) of Article 18 to address the legal issues identified in the current application of the Principle, such as: (i) the lack of objective parameters to identify when advertising may induce illegal or discriminatory acts, (ii) a lack of clarity in the application of the rule, as authorities still do not have uniform criteria for its identification, (iii) the failure to define the scope of the rule in line with its protective purpose, and (iv) the current application of the rule, which fails to provide legal certainty since it cannot objectively determine when we are dealing with such an infringement, leaving its determination to the interpretation of officials assigned to each case. On the other hand, from a social perspective, this research seeks to demonstrate that advertising regulations in various countries, such as Spain, Chile, and Argentina, have undergone amendments precisely in response to the social changes experienced in recent years. Additionally, there has been increased interest in ensuring that advertising regulations explicitly protect socially vulnerable groups to offer them greater protection and clearly establish the repression of any type of advertising that may promote social stereotypes.