Modelo Prolab: BAMBU, propuesta de negocio de venta de artículos de reúso para niños

• Autores: Sánchez Mollán, Claudia Lourdes, Aliaga Campos, Susana, Carbajal Flores, Luis Miguel
• Formato: tesis de maestría
• Fecha de Publicación: 2025
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Tesis
• Lenguaje: español
• OAI Identifier: oai:tesis.pucp.edu.pe:20.500.12404/30317
• Enlace del recurso: http://hdl.handle.net/20.500.12404/30317
• Nivel de acceso: acceso abierto
• Materia: Mercadeo--Metodología; Consumidores; https://purl.org/pe-repo/ocde/ford#5.02.04

This work presents the circular business model of BAMBU, an initiative that combines a digital platform with a physical store dedicated to the reuse of second-hand children's items. BAMBU stands out by offering a reliable and customer-centric experience, facilitating both the purchase and sale of products in a secure manner. Its approach not only generates income for families but also reduces environmental impact, directly contributing to the Sustainable Development Goals (SDGs), specifically SDG 12 (responsible consumption and production) and SDG 8 (decent work and economic growth). The validation of the proposal with users has yielded positive results, with a high level of acceptance and willingness to pay for the service. Additionally, the technical and operational feasibility of the business model has been confirmed. Financially, BAMBU proves to be viable, with a Social Net Present Value (SNPV) of S/969,325.97 and an Economic Net Present Value (ENPV) of S/1’918,584.84. Its added value services, such as physical inspection of items, disinfection, guaranteed delivery, and customer-focused attention, are expected to capture 29% of the target market in Lima Metropolitan Area within five years. With a projected break-even point in the second year and net operating margins exceeding 20%, BAMBU successfully combines sustainability with profitability. In summary, BAMBU represents a business model that integrates economic growth, environmental care, and trust in customer experience, aiming to establish itself as a leader in a growing market, which reached a growth rates between 15% and 16% (Perú Retail, 2022).