A propósito del enfoque BCG
Descripción del Articulo
It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodnes...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 1992 |
| Institución: | Universidad ESAN |
| Repositorio: | ESAN-Institucional |
| Lenguaje: | español |
| OAI Identifier: | oai:repositorio.esan.edu.pe:20.500.12640/2850 |
| Enlace del recurso: | https://revistas.esan.edu.pe/index.php/jefas/article/view/375 https://hdl.handle.net/20.500.12640/2850 https://doi.org/10.46631/jefas.1992.n1.03 |
| Nivel de acceso: | acceso abierto |
| Materia: | BCG method Business strategy Competitive advantage Método BCG Estrategia de negocio Ventaja competitiva https://purl.org/pe-repo/ocde/ford#5.02.04 |
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Esteves Dejo, Martha Cecilia2022-02-01T04:30:40Z2022-02-01T04:30:40Z1992-03-30https://revistas.esan.edu.pe/index.php/jefas/article/view/375Esteves Dejo, M. C. (1992). A propósito del enfoque BCG. Cuadernos de Difusión, 1(1), 77–88. https://doi.org/10.46631/jefas.1992.n1.03https://hdl.handle.net/20.500.12640/2850https://doi.org/10.46631/jefas.1992.n1.03It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodness as an analysis tool and the applicability of its recommendations are discussed. The three central concepts that support the theoretical framework of the BCG are analyzed: the experience curve, the product life cycle and the portfolio balance, and the main objections to the strategic options derived from it are raised. The general propositions derived from the growth-participation matrix are discussed and two aspects are dealt with in detail: the validity of the strategy recommended by the BCG for "dog" businesses and the limitations that the product life cycle imposes on marketing managers.Plantea algunas de las limitaciones del método Boston Consulting Group (BCG), un exitoso producto de consultoría considerado una herramienta sencilla que ayuda a comprender de manera integral las decisiones que toma una empresa sobre su futuro. Para ello se discute la validez de los conceptos en los que se basa, su bondad como herramienta de análisis y la aplicabilidad de sus recomendaciones. Se analizan los tres conceptos centrales que sustentan el marco teórico del BCG: la curva de experiencia, el ciclo de vida del producto y el equilibrio de la cartera, y se plantean las principales objeciones a las opciones estratégicas que de ella se derivan. Se discuten las proposiciones generales derivadas de la matriz crecimiento-participación y se abordan en detalle dos aspectos: la validez de la estrategia recomendada por el BCG para las empresas "perro" y las limitaciones que el ciclo de vida del producto impone a los responsables de marketing.application/pdfEspañolspaUniversidad ESAN. ESAN EdicionesPEurn:issn:2218-0648https://revistas.esan.edu.pe/index.php/jefas/article/view/375/377Attribution 4.0 Internationalinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/4.0/BCG methodBusiness strategyCompetitive advantageMétodo BCGEstrategia de negocioVentaja competitivahttps://purl.org/pe-repo/ocde/ford#5.02.04A propósito del enfoque BCGinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículoreponame:ESAN-Institucionalinstname:Universidad ESANinstacron:ESANhttps://orcid.org/0000-0003-3526-8173Acceso abiertoCuadernos de Difusión881771THUMBNAIL1.jpg1.jpgimage/jpeg473487https://repositorio.esan.edu.pe/bitstreams/fd844ff8-e5c3-44f0-b5e6-2d413dcea58c/download0a335870615ac8e820760621034e5effMD51falseAnonymousREADJEFAS-1-1992-77-88.pdf.jpgJEFAS-1-1992-77-88.pdf.jpgGenerated Thumbnailimage/jpeg5524https://repositorio.esan.edu.pe/bitstreams/4f34bcfa-96f2-4d83-b9ff-82fc44f33b76/download350413b1918121f6fceeb1018b23768aMD54falseAnonymousREADORIGINALJEFAS-1-1992-77-88.pdfTexto completoapplication/pdf1946011https://repositorio.esan.edu.pe/bitstreams/f5a84169-581e-4e04-8036-0492366538c7/download8b60184cc19b8b70bfa4d6a44759a976MD52trueAnonymousREADTEXTJEFAS-1-1992-77-88.pdf.txtJEFAS-1-1992-77-88.pdf.txtExtracted texttext/plain30615https://repositorio.esan.edu.pe/bitstreams/2ee72e5f-25de-4288-a21b-11c900be244f/download202c2c6dab5b6c73c8692e94f4ccbf45MD53falseAnonymousREAD20.500.12640/2850oai:repositorio.esan.edu.pe:20.500.12640/28502025-07-09 09:29:41.87https://creativecommons.org/licenses/by/4.0/Attribution 4.0 Internationalopen.accesshttps://repositorio.esan.edu.peRepositorio Institucional ESANrepositorio@esan.edu.pe |
| dc.title.es_ES.fl_str_mv |
A propósito del enfoque BCG |
| title |
A propósito del enfoque BCG |
| spellingShingle |
A propósito del enfoque BCG Esteves Dejo, Martha Cecilia BCG method Business strategy Competitive advantage Método BCG Estrategia de negocio Ventaja competitiva https://purl.org/pe-repo/ocde/ford#5.02.04 |
| title_short |
A propósito del enfoque BCG |
| title_full |
A propósito del enfoque BCG |
| title_fullStr |
A propósito del enfoque BCG |
| title_full_unstemmed |
A propósito del enfoque BCG |
| title_sort |
A propósito del enfoque BCG |
| author |
Esteves Dejo, Martha Cecilia |
| author_facet |
Esteves Dejo, Martha Cecilia |
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author |
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Esteves Dejo, Martha Cecilia |
| dc.subject.en_EN.fl_str_mv |
BCG method Business strategy Competitive advantage |
| topic |
BCG method Business strategy Competitive advantage Método BCG Estrategia de negocio Ventaja competitiva https://purl.org/pe-repo/ocde/ford#5.02.04 |
| dc.subject.es_ES.fl_str_mv |
Método BCG Estrategia de negocio Ventaja competitiva |
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https://purl.org/pe-repo/ocde/ford#5.02.04 |
| description |
It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodness as an analysis tool and the applicability of its recommendations are discussed. The three central concepts that support the theoretical framework of the BCG are analyzed: the experience curve, the product life cycle and the portfolio balance, and the main objections to the strategic options derived from it are raised. The general propositions derived from the growth-participation matrix are discussed and two aspects are dealt with in detail: the validity of the strategy recommended by the BCG for "dog" businesses and the limitations that the product life cycle imposes on marketing managers. |
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1992 |
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2022-02-01T04:30:40Z |
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2022-02-01T04:30:40Z |
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1992-03-30 |
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info:eu-repo/semantics/article |
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Artículo |
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https://revistas.esan.edu.pe/index.php/jefas/article/view/375 |
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Esteves Dejo, M. C. (1992). A propósito del enfoque BCG. Cuadernos de Difusión, 1(1), 77–88. https://doi.org/10.46631/jefas.1992.n1.03 |
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https://hdl.handle.net/20.500.12640/2850 |
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https://doi.org/10.46631/jefas.1992.n1.03 |
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https://revistas.esan.edu.pe/index.php/jefas/article/view/375 https://hdl.handle.net/20.500.12640/2850 https://doi.org/10.46631/jefas.1992.n1.03 |
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Esteves Dejo, M. C. (1992). A propósito del enfoque BCG. Cuadernos de Difusión, 1(1), 77–88. https://doi.org/10.46631/jefas.1992.n1.03 |
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
