Market orientation at universities: construct and exploratory validation

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Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publicat...

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Detalles Bibliográficos
Autores: Rivera-Camino, Jaime, Molero Ayala, Víctor
Formato: artículo
Fecha de Publicación:2010
Institución:Universidad ESAN
Repositorio:ESAN-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.esan.edu.pe:20.500.12640/3335
Enlace del recurso:https://hdl.handle.net/20.500.12640/3335
Nivel de acceso:acceso abierto
Materia:Market orientation
Marketing universities
Teaching education
Nonprofit marketing
Orientación al mercado
Marketing de universidades
Formación del profesorado universitario
Marketing no lucrativo
https://purl.org/pe-repo/ocde/ford#5.02.04
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spelling Rivera-Camino, JaimeMolero Ayala, Víctor2023-03-10T13:31:42Z2023-03-10T13:31:42Z2010-01-01Rivera-Camino, J., & Molero Ayala, V. (2010). Market orientation at universities: construct and exploratory validation. Innovar, 20(36), 125-138. https://revistas.unal.edu.co/index.php/innovar/article/view/29156/29416https://hdl.handle.net/20.500.12640/3335Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publications in the educational field being still scarce. The purpose of our exploratory research is to develop and validate a market orientation measure in a sampling of Spanish universities. The scale integrates and expands the theoretical proposals from previous research; it shows acceptable levels of reliability and validity while allowing the setting-up of future lines of research in the area.Ante un panorama de competitividad creciente en el cual las universidades están obligadas a conseguir recursos por su propio desempeño, el concepto de Orientación al Mercado se presenta como una solución apoyada por amplia literatura. Sin embargo, la literatura existente se basa principalmente en el sector lucrativo y las publicaciones en el sector educativo aún son escasas. El propósito de nuestra investigación exploratoria es desarrollar y valorar una medida de Orientación al Mercado en una muestra de universidades españolas. La escala integra y expande las proposiciones teóricas de investigaciones previas. Muestra aceptables niveles de fiabilidad y validez y permite establecer líneas de investigaciones futuras en el área.application/pdfInglésengUniversidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría PúblicaCOurn:issn0121-5051urn:issn:2248-6968https://revistas.unal.edu.co/index.php/innovar/article/view/29156/29416info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 Internationalhttps://creativecommons.org/licenses/by-nc-sa/4.0/Market orientationMarketing universitiesTeaching educationNonprofit marketingOrientación al mercadoMarketing de universidadesFormación del profesorado universitarioMarketing no lucrativohttps://purl.org/pe-repo/ocde/ford#5.02.04Market orientation at universities: construct and exploratory validationinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículoreponame:ESAN-Institucionalinstname:Universidad ESANinstacron:ESANhttps://orcid.org/0000-0002-6651-8940Acceso abiertoInnovar1383612520ORIGINALrivera-camino_2010.pdfrivera-camino_2010.pdfTexto completoapplication/pdf303589https://repositorio.esan.edu.pe/bitstreams/bffcc549-ef01-4774-b09f-efda8c484925/download7b62b19e8d00b09d3c9e23f7561ced08MD51trueAnonymousREADTEXTrivera-camino_2010.pdf.txtrivera-camino_2010.pdf.txtExtracted texttext/plain75400https://repositorio.esan.edu.pe/bitstreams/1270ba5c-0cec-48ea-bd81-571cde0353f6/download0ee803e218cde3ad73ee8a0b7771a7cdMD55falseAnonymousREADTHUMBNAILrivera-camino_2010.pdf.jpgrivera-camino_2010.pdf.jpgGenerated Thumbnailimage/jpeg4900https://repositorio.esan.edu.pe/bitstreams/332c1dbd-f528-4ff1-b375-8d741f780c84/download7f5c9f15e66bf70ca0858cb6ae077de3MD56falseAnonymousREAD20.500.12640/3335oai:repositorio.esan.edu.pe:20.500.12640/33352024-11-25 19:41:21.79https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessopen.accesshttps://repositorio.esan.edu.peRepositorio Institucional ESANrepositorio@esan.edu.pe
dc.title.en_EN.fl_str_mv Market orientation at universities: construct and exploratory validation
title Market orientation at universities: construct and exploratory validation
spellingShingle Market orientation at universities: construct and exploratory validation
Rivera-Camino, Jaime
Market orientation
Marketing universities
Teaching education
Nonprofit marketing
Orientación al mercado
Marketing de universidades
Formación del profesorado universitario
Marketing no lucrativo
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short Market orientation at universities: construct and exploratory validation
title_full Market orientation at universities: construct and exploratory validation
title_fullStr Market orientation at universities: construct and exploratory validation
title_full_unstemmed Market orientation at universities: construct and exploratory validation
title_sort Market orientation at universities: construct and exploratory validation
author Rivera-Camino, Jaime
author_facet Rivera-Camino, Jaime
Molero Ayala, Víctor
author_role author
author2 Molero Ayala, Víctor
author2_role author
dc.contributor.author.fl_str_mv Rivera-Camino, Jaime
Molero Ayala, Víctor
dc.subject.en_EN.fl_str_mv Market orientation
Marketing universities
Teaching education
Nonprofit marketing
topic Market orientation
Marketing universities
Teaching education
Nonprofit marketing
Orientación al mercado
Marketing de universidades
Formación del profesorado universitario
Marketing no lucrativo
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.es_ES.fl_str_mv Orientación al mercado
Marketing de universidades
Formación del profesorado universitario
Marketing no lucrativo
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publications in the educational field being still scarce. The purpose of our exploratory research is to develop and validate a market orientation measure in a sampling of Spanish universities. The scale integrates and expands the theoretical proposals from previous research; it shows acceptable levels of reliability and validity while allowing the setting-up of future lines of research in the area.
publishDate 2010
dc.date.accessioned.none.fl_str_mv 2023-03-10T13:31:42Z
dc.date.available.none.fl_str_mv 2023-03-10T13:31:42Z
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dc.identifier.citation.none.fl_str_mv Rivera-Camino, J., & Molero Ayala, V. (2010). Market orientation at universities: construct and exploratory validation. Innovar, 20(36), 125-138. https://revistas.unal.edu.co/index.php/innovar/article/view/29156/29416
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12640/3335
identifier_str_mv Rivera-Camino, J., & Molero Ayala, V. (2010). Market orientation at universities: construct and exploratory validation. Innovar, 20(36), 125-138. https://revistas.unal.edu.co/index.php/innovar/article/view/29156/29416
url https://hdl.handle.net/20.500.12640/3335
dc.language.none.fl_str_mv Inglés
dc.language.iso.none.fl_str_mv eng
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dc.publisher.country.none.fl_str_mv CO
publisher.none.fl_str_mv Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría Pública
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Market orientation at universities: construct and exploratory validation
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