Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video

Descripción del Articulo

Cender U. Quispe-Juli recibe financiamiento del Fondo Nacional de Desarrollo Cient?fico, Tecnol?gico y de Innovaci?n Tecnol?gica (FONDECYT).
Detalles Bibliográficos
Autores: Quispe-Juli C.U., Sánchez-Huamash C.M., Gozzer E.
Formato: artículo
Fecha de Publicación:2020
Institución:Consejo Nacional de Ciencia Tecnología e Innovación
Repositorio:CONCYTEC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.concytec.gob.pe:20.500.12390/2296
Enlace del recurso:https://hdl.handle.net/20.500.12390/2296
https://doi.org/10.36512/rcics.v31i2.1478
Nivel de acceso:acceso abierto
Materia:Social network
Anemia
Health communication
Health education
Social communication media
http://purl.org/pe-repo/ocde/ford#2.02.03
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dc.title.none.fl_str_mv Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
title Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
spellingShingle Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
Quispe-Juli C.U.
Social network
Anemia
Health communication
Health education
Social communication media
http://purl.org/pe-repo/ocde/ford#2.02.03
title_short Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
title_full Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
title_fullStr Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
title_full_unstemmed Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
title_sort Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
author Quispe-Juli C.U.
author_facet Quispe-Juli C.U.
Sánchez-Huamash C.M.
Gozzer E.
author_role author
author2 Sánchez-Huamash C.M.
Gozzer E.
author2_role author
author
dc.contributor.author.fl_str_mv Quispe-Juli C.U.
Sánchez-Huamash C.M.
Gozzer E.
dc.subject.none.fl_str_mv Social network
topic Social network
Anemia
Health communication
Health education
Social communication media
http://purl.org/pe-repo/ocde/ford#2.02.03
dc.subject.es_PE.fl_str_mv Anemia
Health communication
Health education
Social communication media
dc.subject.ocde.none.fl_str_mv http://purl.org/pe-repo/ocde/ford#2.02.03
description Cender U. Quispe-Juli recibe financiamiento del Fondo Nacional de Desarrollo Cient?fico, Tecnol?gico y de Innovaci?n Tecnol?gica (FONDECYT).
publishDate 2020
dc.date.accessioned.none.fl_str_mv 2024-05-30T23:13:38Z
dc.date.available.none.fl_str_mv 2024-05-30T23:13:38Z
dc.date.issued.fl_str_mv 2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12390/2296
dc.identifier.doi.none.fl_str_mv https://doi.org/10.36512/rcics.v31i2.1478
dc.identifier.scopus.none.fl_str_mv 2-s2.0-85087958661
url https://hdl.handle.net/20.500.12390/2296
https://doi.org/10.36512/rcics.v31i2.1478
identifier_str_mv 2-s2.0-85087958661
dc.language.iso.none.fl_str_mv eng
language eng
dc.relation.ispartof.none.fl_str_mv Revista Cubana de Informacion en Ciencias de la Salud
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Centro Nacional de Informacion de Ciencias Medicas
publisher.none.fl_str_mv Centro Nacional de Informacion de Ciencias Medicas
dc.source.none.fl_str_mv reponame:CONCYTEC-Institucional
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spelling Publicationrp05434600rp05432600rp05433600Quispe-Juli C.U.Sánchez-Huamash C.M.Gozzer E.2024-05-30T23:13:38Z2024-05-30T23:13:38Z2020https://hdl.handle.net/20.500.12390/2296https://doi.org/10.36512/rcics.v31i2.14782-s2.0-85087958661Cender U. Quispe-Juli recibe financiamiento del Fondo Nacional de Desarrollo Cient?fico, Tecnol?gico y de Innovaci?n Tecnol?gica (FONDECYT).Childhood anemia is a public health problem in Peru. A variety of preventive strategies are being developed, among them the use of social networks. Little evidence is available about the best ways to interact with audiences in this space. The purpose of the study was to explore the perception of users of social networks of the Peruvian Ministry of Health about a video promoting food to reduce the risk of childhood anemia and estimate the scope and interaction it achieved through the social networks. An exploratory qualitative-quantitative study was conducted of an intervention based on a music video disseminated by the Ministry of Health in the social networks Facebook, Twitter and YouTube. Most of the users commenting on the video (58 / 77) in Facebook reported a positive perception. The largest number of replays was reached at four months' follow-up in Facebook (364 000 replays), trebling the results of Twitter and YouTube together. The broadest scope was achieved during the first week. The highest interaction rate at four months occurred in Facebook (7.1%), followed by Twitter (5.2%) and YouTube (0.3%). The greatest scope and interaction rate of the study video occurred in Facebook. Perception was positive, but the interaction rate was low. Social networks are a swift though ephemeral form of communication with a great potential in public health. © 2020, Centro Nacional de Informacion de Ciencias Medicas. All rights reserved.Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica - ConcytecengCentro Nacional de Informacion de Ciencias MedicasRevista Cubana de Informacion en Ciencias de la Saludinfo:eu-repo/semantics/openAccessSocial networkAnemia-1Health communication-1Health education-1Social communication media-1http://purl.org/pe-repo/ocde/ford#2.02.03-1Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive videoinfo:eu-repo/semantics/articlereponame:CONCYTEC-Institucionalinstname:Consejo Nacional de Ciencia Tecnología e Innovacióninstacron:CONCYTEC#PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE#ORIGINALSocial networks of the peruvian ministry of health in the combat against anemia.pdfSocial networks of the peruvian ministry of health in the combat against anemia.pdfapplication/pdf322680https://repositorio.concytec.gob.pe/bitstreams/188aa5ca-402a-4791-ae40-584d568a4c92/download5bb710670f03d7b0bcd1c4b08d2f805cMD51TEXTSocial networks of the peruvian ministry of health in the combat against anemia.pdf.txtSocial networks of the peruvian ministry of health in the combat against anemia.pdf.txtExtracted texttext/plain21521https://repositorio.concytec.gob.pe/bitstreams/d8258ce5-fce9-4785-8d87-a9f74e5f8e80/downloadd22ea8ce9b7469f268c252ad99ced13bMD52THUMBNAILSocial networks of the peruvian ministry of health in the combat against anemia.pdf.jpgSocial networks of the peruvian ministry of health in the combat against anemia.pdf.jpgGenerated Thumbnailimage/jpeg5198https://repositorio.concytec.gob.pe/bitstreams/87e7b05d-0c98-4901-82a3-c3c55ac3efc7/downloadb36587d9187036928305938f5d7e6476MD5320.500.12390/2296oai:repositorio.concytec.gob.pe:20.500.12390/22962025-01-20 22:00:16.047http://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessopen accesshttps://repositorio.concytec.gob.peRepositorio Institucional CONCYTECrepositorio@concytec.gob.pe#PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE#<Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="0ced502e-68dd-43f5-a3f1-1cced0d1293d"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video</Title> <PublishedIn> <Publication> <Title>Revista Cubana de Informacion en Ciencias de la Salud</Title> </Publication> </PublishedIn> <PublicationDate>2020</PublicationDate> <DOI>https://doi.org/10.36512/rcics.v31i2.1478</DOI> <SCP-Number>2-s2.0-85087958661</SCP-Number> <Authors> <Author> <DisplayName>Quispe-Juli C.U.</DisplayName> <Person id="rp05434" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Sánchez-Huamash C.M.</DisplayName> <Person id="rp05432" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Gozzer E.</DisplayName> <Person id="rp05433" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Centro Nacional de Informacion de Ciencias Medicas</DisplayName> <OrgUnit /> </Publisher> </Publishers> <Keyword>Social network</Keyword> <Keyword>Anemia</Keyword> <Keyword>Health communication</Keyword> <Keyword>Health education</Keyword> <Keyword>Social communication media</Keyword> <Abstract>Childhood anemia is a public health problem in Peru. A variety of preventive strategies are being developed, among them the use of social networks. Little evidence is available about the best ways to interact with audiences in this space. The purpose of the study was to explore the perception of users of social networks of the Peruvian Ministry of Health about a video promoting food to reduce the risk of childhood anemia and estimate the scope and interaction it achieved through the social networks. An exploratory qualitative-quantitative study was conducted of an intervention based on a music video disseminated by the Ministry of Health in the social networks Facebook, Twitter and YouTube. Most of the users commenting on the video (58 / 77) in Facebook reported a positive perception. The largest number of replays was reached at four months&apos; follow-up in Facebook (364 000 replays), trebling the results of Twitter and YouTube together. The broadest scope was achieved during the first week. The highest interaction rate at four months occurred in Facebook (7.1%), followed by Twitter (5.2%) and YouTube (0.3%). The greatest scope and interaction rate of the study video occurred in Facebook. Perception was positive, but the interaction rate was low. Social networks are a swift though ephemeral form of communication with a great potential in public health. © 2020, Centro Nacional de Informacion de Ciencias Medicas. All rights reserved.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication> -1
score 13.476704
Social networks of the peruvian ministry of health in the combat against anemia: Qualitative-quantitative study of a promotional preventive video
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