Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina
Descripción del Articulo
The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the discipline in order to describe the scope and future potential of a global profession. A global framework with 11 cap...
| Autores: | , |
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| Formato: | artículo |
| Fecha de Publicación: | 2020 |
| Institución: | Universidad de Piura |
| Repositorio: | Revista UDEP - Revista de Comunicación |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.udep.edu.pe:article/1643 |
| Enlace del recurso: | https://revistadecomunicacion.com/article/view/1643 |
| Nivel de acceso: | acceso abierto |
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Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina Capacidades profesionales para el mañana de la comunicación estratégica: contribuciones desde España y Argentina |
| title |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina |
| spellingShingle |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina Gutiérrez-García, Elena |
| title_short |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina |
| title_full |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina |
| title_fullStr |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina |
| title_full_unstemmed |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina |
| title_sort |
Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina |
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Gutiérrez-García, Elena Sadi, Gabriel |
| author |
Gutiérrez-García, Elena |
| author_facet |
Gutiérrez-García, Elena Sadi, Gabriel |
| author_role |
author |
| author2 |
Sadi, Gabriel |
| author2_role |
author |
| dc.description.none.fl_txt_mv |
The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the discipline in order to describe the scope and future potential of a global profession. A global framework with 11 capabilities is the result of an empirical research (Delphi, survey, interviews and focus groups) with more than 1.400 experts, scholars and practitioners, in nine countries of five continents (Argentina, Australia, Canada, Singapore, South Africa, Spain, Sweden, UK and USA). Also, each country has its own capability framework. In this paper it is presented for the first time the specific frameworks, and its comparison, from Argentina and Spain, the only participants’ hispanic countries. As a general conclusion, the findings reveal a strong strategic and social orientation of the profession, but there are significant differences that may be explained by different regional contexts El Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) es la primera propuesta internacional que adopta el concepto de ‘capacidad’ en la disciplina para describir el alcance y potencial futuro de una profesión cambiante y global. El resultado, un marco global de 11 capacidades, producto de una investigación académica bienal (Delphi, encuestas, grupos focales y entrevistas) en la que participaron más de 1.400 expertos académicos y profesionales en nueve países de cinco continentes (Argentina, Australia, Canadá, España, Estados Unidos, Reino Unido, Singapur, Suecia y Sudáfrica). Dado que cada país cuenta con su propio marco de capacidades, en este artículo se presentan de forma inédita los marcos específicos de Argentina y España -únicos países de habla hispana en el proyecto- con sus listas de capacidades y análisis comparado. Como conclusión general, se revela una marcada orientación estratégica y social de la profesión, a la vez que se evidencian algunas diferencias significativas. |
| description |
The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the discipline in order to describe the scope and future potential of a global profession. A global framework with 11 capabilities is the result of an empirical research (Delphi, survey, interviews and focus groups) with more than 1.400 experts, scholars and practitioners, in nine countries of five continents (Argentina, Australia, Canada, Singapore, South Africa, Spain, Sweden, UK and USA). Also, each country has its own capability framework. In this paper it is presented for the first time the specific frameworks, and its comparison, from Argentina and Spain, the only participants’ hispanic countries. As a general conclusion, the findings reveal a strong strategic and social orientation of the profession, but there are significant differences that may be explained by different regional contexts |
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2020 |
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2020-03-10 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Article evaluated by pairs text Artículo evaluado por pares texto |
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publishedVersion |
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https://revistadecomunicacion.com/article/view/1643 10.26441/RC19.1-2020-A8 |
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https://revistadecomunicacion.com/article/view/1643 |
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10.26441/RC19.1-2020-A8 |
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spa |
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spa |
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https://revistadecomunicacion.com/article/view/1643/1355 https://revistadecomunicacion.com/article/view/1643/1492 https://revistadecomunicacion.com/article/view/1643/1519 /*ref*/Álvarez Nobell, A., Sadi, G. y Méndez, V. (2016). La institucionalización de la investigación en comunicación institucional y relaciones públicas en la Argentina. En Mateos, C. & Herrero, J. (coord.) La pantalla insomne (2ª ed.). Cuadernos Artesanos de Comunicación, 103. https://doi.org/10.4185/cac103. Barbour, R. (2008). Doing focus groups. London: Sage Publications. Bartram, D. (2005). The Great Eight Competencies: A Criterion-Centric Approach to Validation. Journal of Applied Psychology, 90(6), 1185–1203. https://doi.org/10.1037/0021-9010.90.6.1185 Berkowitz, D. y Hristodoulakis. (1999). Practitioner Roles, Public Relations Education, and Professional Socialization: An Exploratory Study. Journal of Public Relations Research, 11(1), 91–103. Broom, G. M. y Dozier, D. M. (1986). Advancement for public relations role models. Public Relations Review, 12(1), 37–56. https://doi.org/10.1016/S0363-8111(86)80039-X Broom, G. M. y Smith, G. D. (1979). Testing the practitioner’s impact on clients. Public Relations Review, 5(3), 47–59. Carbone, C. y Montaner, M. (2014). Argentina. En Watson, T. (Coord.). Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (pp. 5-16). Palgrave Pilot. https://doi.org/10.1057/9781137404329 Commission on Public Relations Education (2017). Fast forward. Foundations + Future state. Educators - Practitioners. The Commission on PR Education 2017 Report on Undergraduate Education. Consultado en: http://www.commissionpred.org/ Delbecq, A. L., Van de Ven, A. H. y Gustafson, D. A. (1975). Group techniques for program planning. Scott Foresman. Desanto, B. y Moss, D. (2005). Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context. Journal of Communication Management, 9(2), 179–196. http://dx.doi.org/10.1108/13632540510621371 Dozier, D. M. (1992). The organizational roles of communications and public relations practitioners. En Grunig, J. E. (Ed.), Excellence in public relations and communication management (pp. 327–355). Mahwah NJ: Lawrence Erlbaum Associates. Dozier, D. M. y Broom, G. M. (2006). The centrality of practitioner roles to public relations theory. En C. Botan y V. Hazleton (Eds.), Public Relations Theory II (pp. 137–170). Lawrence Erlbaum Associates. Edwards, L. (2018). Understanding public relations. Theory, culture and society. London: Sage Publications. Fawkes, J., Gregory, A., Falkheimer, J., Gutiérrez-García, E., Halff, G., Rensburg, R., … Wolf, K. (2018). A Global Capability Framework for the Public Relations and Communication Management profession. Global Alliance for PR and Communication Management Research Report. Huddersfield, UK: University of Huddersfield. Fawkes, J., Gregory, A. y Montoya-Martínez, E. (2017a). Rethinking competence and capability approaches, applied to public relations. In European Academy of Management (Ed.), Making knowledge work (pp. 1–36). University of Strathclyde. Fawkes, J., Gregory, A., Montoya-Martínez, E. y Gutiérrez-García, E. (2017b). Intervening in public relations, competence and capability. En Interventions: Communication Research and Practice. Public Relations Theory (pp. 1–27). San Diego: 67th International Annual Conference, ICA (International Communication Association). Ferrari M. y França. (2011). Relaciones públicas. Naturaleza, función y gestión en las organizaciones contemporáneas. Buenos Aires: La Crujía. Global Alliance for Public Relations and Communication Management. (2016). From the GBOK to a Global Capability Framework. Lugano. Consultado en: https://static1.squarespace.com/static/561d0274e4b0601b7c814ca9/t/574ae46707eaa010521f0d31/1464525936413/08_GBOK+Progress+report+%26+global+capabilities+framework+May+2016.pdf Global Alliance for Public Relations and Communication Management (2015). Global Body of Knowledge (GBOK) Project. “The standard” to practice public relations and communication management. Lugano. Consultado en: https://static1.squarespace.com/static/561d0274e4b0601b7c814ca9/t/56c1faea59827e4bccf4daf2/1455553260847/GBOK2015.pdf Gregory, A. (2008). Competencies of senior communication practitioners in the UK: An initial study. Public Relations Review, 34(3), 215–223. https://doi.org/10.1016/j.pubrev.2008.04.005 Gregory, A. y Fawkes, J. (2019). A global capability framework: Reframing public relations for a changing world. Public Relations Review, 45(3), 101781. https://doi.org/10.1016/j.pubrev.2019.05.002 Gregory, A. y Willis, P. (2019). Liderazgo estratégico y gestión de la comunicación. Barañáin: EUNSA y Biblioteca Corporate Excellence. Gutiérrez-García, E. y Recalde, M. (2018). Dibujando al profesional del mañana. Estudio Delphi sobre capacidades de la comunicación estratégica en España. Analisi-Quaderns de Comunicacio I Cultura, 59, 1–18. https://doi.org/10.5565/rev/%0Aanalisi.3153 Gutiérrez-García, E. y Rodríguez Salcedo, N. (2009). 50 años de Relaciones Públicas en España. De la propaganda y la publicidad a la gestión de la reputación. Doxa Comunicación, 9, 13–33. Krueger, R. A. (1998). Analyzing & reporting focus groups results. Sage Publications. Lester, S. (2009). Routes to qualified status: practices and trends among UK professionals bodies. Studies in Higher Education, 43(2), 223–236. Lester, S. (2014). Professional standards, competence and capability. Higher Education, Skills and Work-Based Learning, 4(1), 31–43. https://doi.org/10.1108/HESWBL-04-2013-0005 Linstone, H. A. y Turoff, M. (1975). The Delphi method: techniques and applications. Reading, Mass., Mass.: Addison-Wesley. Manley, D. y Valin, J. (2017). Laying the foundation for a global body of knowledge in public relations and communications management. Public Relations Review, 43(1), 56–70. https://doi.org/10.1016/J.PUBREV.2016.10.018 Montero, M., Rodríguez Salcedo, N. y Verdera, F. (2010). Historia de la publicidad y de las relaciones públicas en España. De la nada al consumo: de los orígenes hasta 1960. Madrid: Comunicación Social Ediciones y Publicaciones. Moreno, A. (2004). Spain. En B. van Ruler y D. Verčič (Eds.). Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice (pp. 393–412). Mouton de Grouter. Moreno, A., Molleda, J. C., Athaydes, A., Suárez, A. M., Herrera, M. y Álvarez, A (2017). Latin American Communication Monitor 2016-2017. Tendencias en comunicación estratégica: big data, automatización, engagement, influencers, coaching y competencias. Resultados de una encuesta en 17 países. Madrid: EUPRERA/DIRCOM. Moreno, A., Tench, R. y Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe. Communication & Society, 30(3), 109–127. Moss, D., Newman, A. y DeSanto, B. (2005). What do Communication Managers Do? Defining and Refining the Core Elements of Management in a Public Relations/Corporate Communication Context. Journalism & Mass Communication Quarterly, 82(4), 873–890. https://doi.org/10.1177/107769900508200408. Nothhaft, H. (2016). A Framework for Strategic Communication Research: A Call for Synthesis and Consilience. International Journal of Strategic Communication, 10(2), 69–86. Nussbaum, M. C. (2004). Beyond the social contract: capabilities and global justice. Oxford Development Studies, 32(1), 3–18. https://doi.org/10.1080/1360081042000184093 O’Reilly, D., Cunningham, L. y Lester, S. (Eds.). (1999). Developing the capable practitioner: Professional capability through higher education. Nueva York: Kogan Page. Robeyns, I. (2005). The Capability Approach: a theoretical survey. Journal of Human Development, 6(1), 93–117. https://doi.org/10.1080/146498805200034266 Rodríguez-Salcedo, N. (2015). Contributions to the History of Public Relations in the Midst of a Dictatorship: First Steps in the Professionalization of Public Relations in Spain (1960–1975). Journal of Public Relations Research, 27(3), 212–228. https://doi.org/10.1080/1062726X.2015.1024248 Rodríguez Salcedo, N. (2008). Public relations before “public relations” in Spain: an early history (1881‐1960). Journal of Communication Management, 12(4), 279–293. https://doi.org/10.1108/13632540810919756 Rodríguez-Salcedo, N. y Watson, T. (2017). The development of public relations in dictatorships — Southern and Eastern European perspectives from 1945 to 1990. Public Relations Review, 43(2), 375–381. https://doi.org/10.1016/J.PUBREV.2017.01.001 Ruler, B. van, Vercic, D., Bütschi, G., & Flodin, B. (2009). A First Look for Parameters of Public Relations in Europe. Journal of Public Relations Research, 16(1), 1–34. Saavedra Llamas, M. y Perlado Lamo de Espinosa, M. (2017). Los estudios universitarios especializados en comunicación en España. Barcelona: UOC. Sadi, G. (2014). En torno al objeto de estudio y los roles sociales de las relaciones públicas. Organicom, Revista Brasileira de Comunicação Organizacional e Relações Públicas, 11(21), 31-44. Sandhu, S. (2017). Heading for Mars While We Haven’t Been on the Moon: A Reply to Nothhaft. International Journal of Strategic Communication, 11(3), 184–188. https://doi.org/10.1080/1553118X.2017.1319837 Sen, A. (1993). Capability and Well-Being. En M. Nussbaum & A. Sen (Eds.), The quality of life (pp. 30–53). Oxford: Oxford University Press. Stephenson, J. (1998). The Concept of Capability and its Importance in Higher Education. En J. Stephenson y M. Yorke (Eds.), Capability & Quality in Higher Education (pp. 1–13). Kogan Page. Stewart, D. W. y Shamdasani, P. N. (1990). Focus groups. Theory and practice. Thousand Oaks: Sage Publications. Tench, R., Zerfaß, A., Verhoeven, P., Verčič, D., Moreno, Á. y Okay, A. (2013). Competencies and role requirements of communication professionals in Europe. Insights from quantitative and qualitative studies. ECOPSI research report. Leeds. Thurlow, A., Sévigny, A. y Dottori, M. (2018). Global Capabilities in Public Relations. Public Relations Journal, 11(3), 1–25. Wakefield, R. y Watson, T. (2014). A reappraisal of Delphi 2.0 for public relations research. Public Relations Review, 40(3), 577–584. https://doi.org/10.1016/J.PUBREV.2013.12.004 Watson, T. (2008). Public relations research priorities: a Delphi study. Journal of Communication Management, 12(2), 104–123. https://doi.org/10.1108/13632540810881938 |
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Professional capabilities for the future of strategic communication: Contributions from Spain and ArgentinaCapacidades profesionales para el mañana de la comunicación estratégica: contribuciones desde España y ArgentinaGutiérrez-García, ElenaSadi, GabrielThe Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the discipline in order to describe the scope and future potential of a global profession. A global framework with 11 capabilities is the result of an empirical research (Delphi, survey, interviews and focus groups) with more than 1.400 experts, scholars and practitioners, in nine countries of five continents (Argentina, Australia, Canada, Singapore, South Africa, Spain, Sweden, UK and USA). Also, each country has its own capability framework. In this paper it is presented for the first time the specific frameworks, and its comparison, from Argentina and Spain, the only participants’ hispanic countries. As a general conclusion, the findings reveal a strong strategic and social orientation of the profession, but there are significant differences that may be explained by different regional contextsEl Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) es la primera propuesta internacional que adopta el concepto de ‘capacidad’ en la disciplina para describir el alcance y potencial futuro de una profesión cambiante y global. El resultado, un marco global de 11 capacidades, producto de una investigación académica bienal (Delphi, encuestas, grupos focales y entrevistas) en la que participaron más de 1.400 expertos académicos y profesionales en nueve países de cinco continentes (Argentina, Australia, Canadá, España, Estados Unidos, Reino Unido, Singapur, Suecia y Sudáfrica). Dado que cada país cuenta con su propio marco de capacidades, en este artículo se presentan de forma inédita los marcos específicos de Argentina y España -únicos países de habla hispana en el proyecto- con sus listas de capacidades y análisis comparado. Como conclusión general, se revela una marcada orientación estratégica y social de la profesión, a la vez que se evidencian algunas diferencias significativas.Universidad de Piura. Facultad de Comunicación2020-03-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArticle evaluated by pairstextArtículo evaluado por parestextoapplication/pdfapplication/xmltext/htmlhttps://revistadecomunicacion.com/article/view/164310.26441/RC19.1-2020-A8Revista de Comunicación; Vol 19 No 1 (2020); 125-148Revista de Comunicación; Vol. 19 Núm. 1 (2020); 125-1482227-14651684-0933reponame:Revista UDEP - Revista de Comunicacióninstname:Universidad de Piurainstacron:UDEPspahttps://revistadecomunicacion.com/article/view/1643/1355https://revistadecomunicacion.com/article/view/1643/1492https://revistadecomunicacion.com/article/view/1643/1519/*ref*/Álvarez Nobell, A., Sadi, G. y Méndez, V. (2016). La institucionalización de la investigación en comunicación institucional y relaciones públicas en la Argentina. En Mateos, C. & Herrero, J. (coord.) La pantalla insomne (2ª ed.). Cuadernos Artesanos de Comunicación, 103. https://doi.org/10.4185/cac103. Barbour, R. (2008). Doing focus groups. London: Sage Publications. Bartram, D. (2005). The Great Eight Competencies: A Criterion-Centric Approach to Validation. Journal of Applied Psychology, 90(6), 1185–1203. https://doi.org/10.1037/0021-9010.90.6.1185 Berkowitz, D. y Hristodoulakis. (1999). Practitioner Roles, Public Relations Education, and Professional Socialization: An Exploratory Study. Journal of Public Relations Research, 11(1), 91–103. Broom, G. M. y Dozier, D. M. (1986). Advancement for public relations role models. Public Relations Review, 12(1), 37–56. https://doi.org/10.1016/S0363-8111(86)80039-X Broom, G. M. y Smith, G. D. (1979). Testing the practitioner’s impact on clients. Public Relations Review, 5(3), 47–59. Carbone, C. y Montaner, M. (2014). Argentina. En Watson, T. (Coord.). Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (pp. 5-16). Palgrave Pilot. https://doi.org/10.1057/9781137404329 Commission on Public Relations Education (2017). Fast forward. Foundations + Future state. Educators - Practitioners. The Commission on PR Education 2017 Report on Undergraduate Education. Consultado en: http://www.commissionpred.org/ Delbecq, A. L., Van de Ven, A. H. y Gustafson, D. A. (1975). Group techniques for program planning. Scott Foresman. Desanto, B. y Moss, D. (2005). Rediscovering what PR managers do: Rethinking the measurement of managerial behaviour in the public relations context. Journal of Communication Management, 9(2), 179–196. http://dx.doi.org/10.1108/13632540510621371 Dozier, D. M. (1992). The organizational roles of communications and public relations practitioners. En Grunig, J. E. (Ed.), Excellence in public relations and communication management (pp. 327–355). Mahwah NJ: Lawrence Erlbaum Associates. Dozier, D. M. y Broom, G. M. (2006). The centrality of practitioner roles to public relations theory. En C. Botan y V. Hazleton (Eds.), Public Relations Theory II (pp. 137–170). Lawrence Erlbaum Associates. Edwards, L. (2018). Understanding public relations. Theory, culture and society. London: Sage Publications. Fawkes, J., Gregory, A., Falkheimer, J., Gutiérrez-García, E., Halff, G., Rensburg, R., … Wolf, K. (2018). A Global Capability Framework for the Public Relations and Communication Management profession. Global Alliance for PR and Communication Management Research Report. Huddersfield, UK: University of Huddersfield. Fawkes, J., Gregory, A. y Montoya-Martínez, E. (2017a). Rethinking competence and capability approaches, applied to public relations. In European Academy of Management (Ed.), Making knowledge work (pp. 1–36). University of Strathclyde. Fawkes, J., Gregory, A., Montoya-Martínez, E. y Gutiérrez-García, E. (2017b). Intervening in public relations, competence and capability. En Interventions: Communication Research and Practice. Public Relations Theory (pp. 1–27). San Diego: 67th International Annual Conference, ICA (International Communication Association). Ferrari M. y França. (2011). Relaciones públicas. Naturaleza, función y gestión en las organizaciones contemporáneas. Buenos Aires: La Crujía. Global Alliance for Public Relations and Communication Management. (2016). From the GBOK to a Global Capability Framework. Lugano. Consultado en: https://static1.squarespace.com/static/561d0274e4b0601b7c814ca9/t/574ae46707eaa010521f0d31/1464525936413/08_GBOK+Progress+report+%26+global+capabilities+framework+May+2016.pdf Global Alliance for Public Relations and Communication Management (2015). Global Body of Knowledge (GBOK) Project. “The standard” to practice public relations and communication management. Lugano. Consultado en: https://static1.squarespace.com/static/561d0274e4b0601b7c814ca9/t/56c1faea59827e4bccf4daf2/1455553260847/GBOK2015.pdf Gregory, A. (2008). Competencies of senior communication practitioners in the UK: An initial study. Public Relations Review, 34(3), 215–223. https://doi.org/10.1016/j.pubrev.2008.04.005 Gregory, A. y Fawkes, J. (2019). A global capability framework: Reframing public relations for a changing world. Public Relations Review, 45(3), 101781. https://doi.org/10.1016/j.pubrev.2019.05.002 Gregory, A. y Willis, P. (2019). Liderazgo estratégico y gestión de la comunicación. Barañáin: EUNSA y Biblioteca Corporate Excellence. Gutiérrez-García, E. y Recalde, M. (2018). Dibujando al profesional del mañana. Estudio Delphi sobre capacidades de la comunicación estratégica en España. Analisi-Quaderns de Comunicacio I Cultura, 59, 1–18. https://doi.org/10.5565/rev/%0Aanalisi.3153 Gutiérrez-García, E. y Rodríguez Salcedo, N. (2009). 50 años de Relaciones Públicas en España. De la propaganda y la publicidad a la gestión de la reputación. Doxa Comunicación, 9, 13–33. Krueger, R. A. (1998). Analyzing & reporting focus groups results. Sage Publications. Lester, S. (2009). Routes to qualified status: practices and trends among UK professionals bodies. Studies in Higher Education, 43(2), 223–236. Lester, S. (2014). Professional standards, competence and capability. Higher Education, Skills and Work-Based Learning, 4(1), 31–43. https://doi.org/10.1108/HESWBL-04-2013-0005 Linstone, H. A. y Turoff, M. (1975). The Delphi method: techniques and applications. Reading, Mass., Mass.: Addison-Wesley. Manley, D. y Valin, J. (2017). Laying the foundation for a global body of knowledge in public relations and communications management. Public Relations Review, 43(1), 56–70. https://doi.org/10.1016/J.PUBREV.2016.10.018 Montero, M., Rodríguez Salcedo, N. y Verdera, F. (2010). Historia de la publicidad y de las relaciones públicas en España. De la nada al consumo: de los orígenes hasta 1960. Madrid: Comunicación Social Ediciones y Publicaciones. Moreno, A. (2004). Spain. En B. van Ruler y D. Verčič (Eds.). Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice (pp. 393–412). Mouton de Grouter. Moreno, A., Molleda, J. C., Athaydes, A., Suárez, A. M., Herrera, M. y Álvarez, A (2017). Latin American Communication Monitor 2016-2017. Tendencias en comunicación estratégica: big data, automatización, engagement, influencers, coaching y competencias. Resultados de una encuesta en 17 países. Madrid: EUPRERA/DIRCOM. Moreno, A., Tench, R. y Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe. Communication & Society, 30(3), 109–127. Moss, D., Newman, A. y DeSanto, B. (2005). What do Communication Managers Do? Defining and Refining the Core Elements of Management in a Public Relations/Corporate Communication Context. 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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
