STRATEGIC PLANNING AS A TOOL TO IMPROVE PRODUCTIVITY IN THE TRAVEL AGENCIES OF LIMA
Descripción del Articulo
The use of Strategic Planning as a tool through its matrix allows this study to be applied to Travel Agencies to improve their productivity due to high competition in the market and also for the reduction of commissions from national and international airlines, and some tourism industry borrowers, f...
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| Formato: | artículo |
| Fecha de Publicación: | 2011 |
| Institución: | Universidad Nacional Mayor de San Marcos |
| Repositorio: | Revista UNMSM - Quipukamayoc |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs.csi.unmsm:article/6489 |
| Enlace del recurso: | https://revistasinvestigacion.unmsm.edu.pe/index.php/quipu/article/view/6489 |
| Nivel de acceso: | acceso abierto |
| Materia: | Planeación Productividad Agencia De Viajes Turismo |
| Sumario: | The use of Strategic Planning as a tool through its matrix allows this study to be applied to Travel Agencies to improve their productivity due to high competition in the market and also for the reduction of commissions from national and international airlines, and some tourism industry borrowers, forcing to improve the quality of management by travel agencies. Statistics obtained through MINCETUR (Ministry of Foreign Trade and Tourism) identified a total of 2.383 existing travel agencies in the city of Lima taking as reference 10 of the best travel agencies operating inbound tourism, domestic and international at the same time, the travel agencies are IATA Passenger Agents and sometimes operating as tour operators. Results demonstrates that 7 of 10 agencies handle strategic planning, and for this reason they came to increase productivity. |
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Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
