Behavioral economics and the experimental analysis of costume behavior

• Autor: Montgomery Urday, William
• Formato: artículo
• Fecha de Publicación: 2011
• Institución: Universidad Nacional Mayor de San Marcos
• Repositorio: Revista UNMSM - Revista de Investigación en Psicología
• Lenguaje: español
• OAI Identifier: oai:ojs.csi.unmsm:article/2088
• Enlace del recurso: https://revistasinvestigacion.unmsm.edu.pe/index.php/psico/article/view/2088
• Nivel de acceso: acceso abierto
• Materia: behavioral economics; experimental analysis of behavior; behavior regulation; token economy; consumer behavior; economic psychology; economía conductual; análisis experimental del comportamiento; regulación conductual; economía de fichas; comportamiento de consumo; psicología económica

This paper considers the contribution of the experimental analysis of behavior in the context of development of behavioral economics, and its complementarity with current research in economic psychology. First, we review the origins and development of behavioral economics from the basic principles underlying the law of marginal utility in relation to states of deprivation and satiation behavior, the role of the token economy and regulation behavior. Secondly, we discuss studies on the subject of the relationship between behavioral economics and decision-making consumer behavior, concluding that prove useful for evaluating conceptual countless situations applied.