The Digital Frontiers 2019 study, based on a survey of 1500 people, indicates that 62 % of the population consulted does not know what artificial intelligence (AI) is. Specifically, 60 % of respondents believe that AI is a robot. Given the importance of the media for scientific dissemination —according to a 2020 survey by the Spanish Science and Technology Foundation (FECYT), 61 % of Spaniards learn about science through digital media and social networks— we propose to analyze to what extent the contents of Spanish media on AI-related issues are rigorous, comprehensible and adequately explain the technological concepts. Methodologically, the study involves a content analysis of twenty news items published by Spanish-speaking digital media that include the term “artificial intelligence” and consulting ten press professionals about the dissemination of AI. The results indicate that...

The Digital Frontiers 2019 study, based on a survey of 1500 people, indicates that 62 % of the population consulted does not know what artificial intelligence (AI) is. Specifically, 60 % of respondents believe that AI is a robot. Given the importance of the media for scientific dissemination —according to a 2020 survey by the Spanish Science and Technology Foundation (FECYT), 61 % of Spaniards learn about science through digital media and social networks— we propose to analyze to what extent the contents of Spanish media on AI-related issues are rigorous, comprehensible and adequately explain the technological concepts. Methodologically, the study involves a content analysis of twenty news items published by Spanish-speaking digital media that include the term “artificial intelligence” and consulting ten press professionals about the dissemination of AI. The results indicate that...