Streaming platforms have become popular in recent years, where consumers can view personalized content at any time on the device of their choice. Many brands in this market have been fighting to win more market share. It was seen how they improved their strategies based on several factors such as price, ease of use, content richness, or brand equity. Users tend to have high satisfaction with the streaming platform depending on what brand offers what they value the most. The objective of this study was to find the relationships that the variables content richness (CR), perceived price (PR), perceived ease of use (PEOU), brand equity (BE), and user satisfaction (US) have within this market. The study population was made up of subscribers of streaming platforms in Peru, in which the sample was 400 subscribers who used streaming platforms for more than 6 months. The methodology used was a PL...