La experiencia de entrar a un supermercado en la era posmoderna se caracteriza por una sobrecarga de estímulos sensoriales, desde carteles de ofertas hasta olores y sonidos. A pesar de su principal función como espacio de compras, este entorno busca atraer a los consumidores de diversas formas. En este contexto, las impulsadoras desempeñan un papel clave al personificar las marcas en el punto de venta a través de su propia apariencia y representación de la belleza, contribuyendo así a hacer que los productos sean atractivos y únicos para los compradores. Esta investigación se centra en entender el proceso de selección y formación de estas trabajadoras. De esta forma, a partir de una investigación de corte etnográfico durante los meses de marzo, abril y mayo del 2023, se comprendió que el trabajo influye en las prácticas de belleza, pero no solo se forma superficial, el proc...

This research seeks to understand how the processes of economic advancement occur in the cases of three cases of women traders of the “Mercado Emprendedor of Chota”. Based on qualitative research conducted during the month of May 2022 within the framework of the Field Practice II course, I set out to analyze how ethnoracial categories influence the economic strategies developed by these women. To answer this question, I inquired how these women generate income for their household and what economic strategies they employ, such as migration and product commercialization. In the analysis, the ethnic-racial markers deployed by these actors, such as clothing, speech and education, were identified, taking as a reference the theoretical contributions of De la Cadena (1999). From this, it was concluded that these ethno-racial markers that identify women as more or less Indian are aligned to ...

This research seeks to understand how the processes of economic advancement occur in the cases of three cases of women traders of the “Mercado Emprendedor of Chota”. Based on qualitative research conducted during the month of May 2022 within the framework of the Field Practice II course, I set out to analyze how ethnoracial categories influence the economic strategies developed by these women. To answer this question, I inquired how these women generate income for their household and what economic strategies they employ, such as migration and product commercialization. In the analysis, the ethnic-racial markers deployed by these actors, such as clothing, speech and education, were identified, taking as a reference the theoretical contributions of De la Cadena (1999). From this, it was concluded that these ethno-racial markers that identify women as more or less Indian are aligned to ...

La experiencia de entrar a un supermercado en la era posmoderna se caracteriza por una sobrecarga de estímulos sensoriales, desde carteles de ofertas hasta olores y sonidos. A pesar de su principal función como espacio de compras, este entorno busca atraer a los consumidores de diversas formas. En este contexto, las impulsadoras desempeñan un papel clave al personificar las marcas en el punto de venta a través de su propia apariencia y representación de la belleza, contribuyendo así a hacer que los productos sean atractivos y únicos para los compradores. Esta investigación se centra en entender el proceso de selección y formación de estas trabajadoras. De esta forma, a partir de una investigación de corte etnográfico durante los meses de marzo, abril y mayo del 2023, se comprendió que el trabajo influye en las prácticas de belleza, pero no solo se forma superficial, el proc...

This research seeks to understand how the processes of economic advancement occur in the cases of three cases of women traders of the “Mercado Emprendedor of Chota”. Based on qualitative research conducted during the month of May 2022 within the framework of the Field Practice II course, I set out to analyze how ethnoracial categories influence the economic strategies developed by these women. To answer this question, I inquired how these women generate income for their household and what economic strategies they employ, such as migration and product commercialization. In the analysis, the ethnic-racial markers deployed by these actors, such as clothing, speech and education, were identified, taking as a reference the theoretical contributions of De la Cadena (1999). From this, it was concluded that these ethno-racial markers that identify women as more or less Indian are aligned to ...