El turismo ha cobrado mucho interés en la investigación en los últimos tiempos, sobre todo se debe destacar el aporte al desarrollo del país, la generación de puestos de trabajo involucra a gran parte de la población en diversas actividades colaterales y de servicios creando puestos de trabajo directos e indirectos, que permiten ofrecer un producto que satisfaga las expectativas de nuestros visitantes. El ingreso de divisas a partir del turismo ubica al sector en el tercer lugar en importancia para la economía de la región, además, de permitir dar a conocer nuestra riqueza cultural experimentando actividades típicas de nuestra zona. A partir de lo mencionado se plantea como objetivo principal del presente estudio analizar el efecto de las capacidades de mercadeo en la orientación pionera en las empresas del sector turismo en el 2022, contribuyendo teóricamente con el análisi...

The value analysis, redesign and replacement of components are key activities in the performance of microenterprises in the Arequipa textile sector; however, in practice,they are not carried out in a systemic way, taking place with delays in execution time and deficiencies in the communication channels, motivation and creativity, amongothers, which means that they are not used properly (Chen & Su, 2017; Aminoroaya Yamini, 2016). A preliminary step to redesign and/or replace components is the analysis of value, according to the proposal of Meeker and McWilliams (2011); that way, if textile entrepreneurs apply it according to what the value analysis approach raises, the business competitiveness of the sector could be improved. The purpose of this research is to demonstrate the influence that value analysis has on the use of redesign and component replacement techniques, widely utilized...

The value analysis, redesign and replacement of components are key activities in the performance of microenterprises in the Arequipa textile sector; however, in practice,they are not carried out in a systemic way, taking place with delays in execution time and deficiencies in the communication channels, motivation and creativity, amongothers, which means that they are not used properly (Chen Su, 2017; Aminoroaya Yamini, 2016). A preliminary step to redesign and/or replace components is the analysis of value, according to the proposal of Meeker and McWilliams (2011); that way, if textile entrepreneurs apply it according to what the value analysis approach raises, the business competitiveness of the sector could be improved. The purpose of this research is to demonstrate the influence that value analysis has on the use of redesign and component replacement techniques, widely utilized to th...

The value analysis, redesign and replacement of components are key activities in the performance of microenterprises in the Arequipa textile sector; however, in practice,they are not carried out in a systemic way, taking place with delays in execution time and deficiencies in the communication channels, motivation and creativity, amongothers, which means that they are not used properly (Chen & Su, 2017; Aminoroaya Yamini, 2016). A preliminary step to redesign and/or replace components is the analysis of value, according to the proposal of Meeker and McWilliams (2011); that way, if textile entrepreneurs apply it according to what the value analysis approach raises, the business competitiveness of the sector could be improved. The purpose of this research is to demonstrate the influence that value analysis has on the use of redesign and component replacement techniques, widely utilized...