The topic of innovation as a source of competitive advantage for firms is consolidated in the literature. An innovation-based advantage is generally achieved by following a structured process, in which technological capability plays a key role. However, a question remains in studies into innovation, which is concerned with the reasons why not all firms that develop a technological capability are innovative. Where is the missing link? Great efforts have been made in attempts to answer to this question. However, the study of this link as a source of advantage for firms deserves further attention. This article aims to present a framework with two essential dimensions: (1) the technological capability and (2) the transactional capability. Technological capability is the ability of firms to make effective use of technical knowledge in order to improve production processes and develop new prod...

The topic of innovation as a source of competitive advantage for firms is consolidated in the literature. An innovation-based advantage is generally achieved by following a structured process, in which technological capability plays a key role. However, a question remains in studies into innovation, which is concerned with the reasons why not all firms that develop a technological capability are innovative. Where is the missing link? Great efforts have been made in attempts to answer to this question. However, the study of this link as a source of advantage for firms deserves further attention. This article aims to present a framework with two essential dimensions: (1) the technological capability and (2) the transactional capability. Technological capability is the ability of firms to make effective use of technical knowledge in order to improve production processes and develop new prod...

O mundo viveu um período turbulento devido à crise global de saúde pública causada pela pandemia de COVID-19, o que impactou, sem dúvida, no desempenho das empresas e dos mercados como um todo, resultando numa série de mudanças nos hábitos de consumo e nos modos de produção e venda. No setor varejista brasileiro foi percebido que a estratégia de digitalizar a loja e os canais de vendas foi a alternativa adotada para superar a suspensão das atividades comerciais na forma presencial em virtude do período de isolamento social. Assim, questiona-se: como a pandemia de COVID-19 afetou a transformação digital das empresas do varejo brasileiro? Objetivando investigar os efeitos da pandemia de COVID-19 na transformação digital das empresas do varejo brasileiro e tendo como desdobramentos a) identificar o processo de digitalização de empresas varejistas no Brasil; b) identificar...