The objective of this research was: to determine the level of noncompliance of the rules for the advertising promotion in drugstores of La Libertad region between the months of January and December, 2015. The sample consisted of 121 drugstores of La Libertad region, which were previously inspected. The study design was descriptive, retrospective and transversal. The technique used was the structured observation of the 249 advertising promotions files, with the verification of non-compliance of the rules for advertising promotions based on Law No. 29459, Law of Pharmaceutical Products, Medical Devices and Health Products, Chapter X , DS N ° 014-2011-SA, Regulation of Pharmaceutical Establishments, and its amendment DS Nº 002-2012-SA and DS N ° 016-2011-SA, Regulation for the Registry Control and sanitary surveillance of pharmaceutical products, medical devices and health products, and ...

The objective of this research was to determine the satisfaction degree of external users treated in the external consultation of the Hospital de Apoyo "Elpidio Pérez Berovides" Otuzco, La Libertad, in the months March and April 2016. The probabilistic sample consisted of 141 external users from 18 to 70 years old, intentionally selected. The study design was descriptive, prospective and transversal. The Service Quality (SERVQUAL) questionnaire, modified and validated by Cabellos E. y Chirinos J in 2011 was used as an instrument to measure the user satisfaction level. The results show a low degree of global satisfaction represented by 63.11% of users dissatisfied. Dissatisfaction was found in all dimensions being highest in Responsiveness (66.31 %), Tangibility (65.07%) and Reliability (64.68%). The main dissatisfaction variables were the poor availability and easiness to get an appoint...