The present study aimed to determine the level of satisfaction perceived by customers of Banco Azteca of Peru, Trujillo Province SERVQUAL Model 2014. According to service this research was based on a descriptive cross-sectional study was used as the survey instrument "SERVQUAL Model "to measure perceived service satisfaction, which consists of five dimensions (Tangibility, Reliability, responsiveness, Security, Empathy) with Likert scale, a random sample stratified by Bank branch, 197 clients Banco Azteca SA Statistical analysis was divided into two parts, the first refers to the assessment of the dimensions of satisfaction following the methodology of model SERVQUALl was reached to determine the level of satisfaction of the service perceived by customers as the SERVQUAL model is low with 54.3%. The second statistical analysis referred to a multivariate analysis using the dendrogram was ...