Context: Business bread currently plays a leading role in ventures. Objective: develop a diagnosis in commercial activity to verify the prevalence of business plans and their contribution to the tourism sustainability of the Sucre-San Vicente destination. Method: The research is quantitative and was based on statistical figures obtained from the Extension Tourism Observatory. The explanatory analytical method sought to determine the main causes and effects that have generated the absence of business plans in the different tourist facilities in the sector under study. The population represented by 51 gastronomic infrastructures, 70 commerce and shops and 39 fashion and beauty establishments representing 50.3% of the total services considering a simple non-probabilistic random sampling. Results: A questionnaire of 10 questions was applied on the Likert scale where it was observed that 92.7...