The present final report was to determine the relationship between the service strategy and customer loyalty in the company Agropecuario Campo Verde S.A., Coronel Portillo 2023, opting for an applied study with a non-experimental design; made up of a population of 92 clients, to whom the questionnaire was applied to collect accurate information. Therefore, it was concluded that the company's service strategy has been qualified as regular by 38%, this is because it sometimes provides detailed information about the product and the purchase process, as well as information about the products in networks. social. However, personalized attention is generally offered with a secure infrastructure, equipment that works correctly, and good customer service so that they feel confident. For its part, customer loyalty is rated as medium (41%) because it offers a quality product, but it presents probl...