En la actualidad a nivel mundial la pandemia del Sars-Cov2, ha cambiado significativamente las formas de vida, las necesidades individuales han impactado en el mundo empresarial debido a que se deben aplicar tácticas para retener a los clientes y mantenerlos fidelizados, en la presente investigación se plantea analizar el proceso empresarial dentro de la empresa Cable Video Perú SAC, es importante el presente estudio porque será de gran aporte en la empresa que en la actualidad viene experimentando una afectación por la pérdida de clientes que tenían, ello por falta de aplicar estrategias de fidelización, lo que motivó a decidir la conexión entre la gestión empresarial y fidelización de clientes. Con una base de datos de 365 clientes, se desarrolló una investigación básica y cuantitativa correlacional descriptiva, por su método y alcance tiene un desarrollo no experimenta...

This research work is based on the importance of carrying out an analysis on the causes of the problems in Lima family businesses in the women's footwear sector due to poor management of their resources, and the possible tools to solve said problems. conflicts Many of the big companies started as family initiatives to become the successful emporiums that they are today. For this reason, it is so important to know about the dynamics, strengths and weaknesses of these companies by including the affective element that characterizes them, although it also makes them vulnerable and perishable. The research was based on the study and interpretation of results obtained from interviews applied to managers of family businesses in the footwear sector for ladies in the Puente Piedra district, in order to appreciate aspects of succession and planning for the future. Among the problems of family busi...