This research analyzed the reactions of users on Facebook caused by the expres sions classified as racist mentioned by media characters on Peruvian television. In Peru, media personalities are widely popular and make constant appearances on television, exposing their personal lives constantly. These appearances usually have bounces published through the profiles of national newspapers on digital platforms such as Facebook; where, finally, users generate a speech about what happened. Previously, no research has been carried out on the subject in Peru, so the gap is found in the lack of studies located at the national level and that focus on the media characters exposed on open television and how this is transferred to a virtual space such as Facebook. The methodology that was developed for the research was mixed. For the first part, a qualitative technique was applied, in which a content ...