The purpose of this study is to determine the commercial, technical, economic-financial and social viability of the installation of a toothpaste-producing plant in the form of pills in Metropolitan Lima. Currently, plastic pollution increasingly affects the planet, and toothpastes in plastic tubes are no stranger to this problem. Given this, a toothpaste is proposed in the form of pills with high quality standards, in reusable and easily recyclable glass jars. In the market study, it was obtained that the demand of the project would be 16 721 boxes of 24 bottles in the fourth year of operation. The final consumers are people who live in Metropolitan Lima, who use toothpaste in tooth brushing, between 18 and 55 years of age and and that belong to socioeconomic levels A or B. Likewise, it was decided to have three product lines: standard, whitening and without fluorine. About the location ...