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In this paper I study the dynamic implications of household decisions that determine fertility and human capital accumulation with a theoretical model built on that of Hazan and Berdugo (2002). The links between the allocation of children's time, together with material resources towards child quality components, such as nutrition and the process of economic development are explored. I ive emphasis to investment in child quality because it has not previously been treated together with allocation of children's time in a dynamic setting. However these need to be dealt with together since they enable us explicitly to consider the possibility that human capital can be accumulated beyond the point at which child labor is effectively (rationally) eliminated, and even beyond that when fertility transition is concluded. I also show that this result can hold even in the absence of altruistic paren...

Social marketing means the designing and implementation of strategies aimed at promoting an idea or supporting a certain consumer behavior with philanthropic purposes. Ultimately, it seeks to fostering a consumer choice conducive to social benefits. One extent of social marketing is that of the consumption of health products by women at fertile age. This article presents a methodology for the impact evaluation of an advertising campaign belonging to a broader social marketing strategy supporting a nutritive supplement. Based on Gary Becker's views concerning the effect of advertising over consumption patterns on individuals with stable utility functions, the evaluation methodology aims to measure statistically the causality relationship between the media campaign and the consumption of the nutritive supplement, operating through the effect of advertising over the perception of benefits f...