The purpose of this thesis is to present a Strategic Plan for the Industrial & Commercial Bank of China (ICBC) Peru, with a vision for 2030, when the bank should become a preferred, profitable, secure, and innovative financial institution with a focus on bilateral business between Peru and China. D’Alessio’s (2008), The Sequential Model of the Strategic Process, was adopted for the planning; ICBC Peru’s public reports and interviews to its employees have been used to acquire relevant information. Firstly, ICBC Peru’s vision, mission, and so on, are defined and then, the external and internal conditions are analysed. Opportunities, threats, strengths, and weaknesses are then identified through Tridimensional, Porter’s Diamond, PESTE, Five-Forces, AMOFHIT, and so on, and have been used in SWOT to generate twelve strategies, from which eight are retained through SPACE, BCG, IE, an...

The purpose of this thesis is to present a Strategic Plan for the Industrial & Commercial Bank of China (ICBC) Peru, with a vision for 2030, when the bank should become a preferred, profitable, secure, and innovative financial institution with a focus on bilateral business between Peru and China. D’Alessio’s (2008), The Sequential Model of the Strategic Process, was adopted for the planning; ICBC Peru’s public reports and interviews to its employees have been used to acquire relevant information. Firstly, ICBC Peru’s vision, mission, and so on, are defined and then, the external and internal conditions are analysed. Opportunities, threats, strengths, and weaknesses are then identified through Tridimensional, Porter’s Diamond, PESTE, Five-Forces, AMOFHIT, and so on, and have been used in SWOT to generate twelve strategies, from which eight are retained through SPACE, BCG, IE, an...