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tesis de grado
Publicado 2020
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Artest SAC is a Peruvian company, founded in 2011 by Itala Testino, a renowned designer in the fashion world, who has been working in the haute couture sector with luxurious alpaca designs and garments with imported fabrics for the High market End. However, it lacks innovation and knowledge of the new tools for sales, advertising, among others. This has caused various problems related to costs, sales, advertising, distribution, etc. to occur throughout its trajectory. Artest S.A.C. It is a company that started its commercialization activities in 2011, specializing in the manufacture of high fashion garments in flat fabric with alpaca fiber. Since its creation, the company has been characterized by bringing together all the trends worldwide to make unique and exclusive designs in each collection, thus giving value to each of its garments by making only two or three of the same models, thu...