This article shows the application and importance of management games in the training of future industrial engineers.

This article shows the application and importance of management games in the training of future industrial engineers.

El objetivo general del estudio fue analizar la percepción de la actitud investigativa y la percepción de la actitud hacia la probidad académica en los estudiantes de Ingeniería Industrial de una universidad pública. La investigación tuvo un diseño fenomenológico. La muestra estuvo conformada por 24 estudiantes, 12 varones y 12 mujeres del 1er al 3er ciclo del programa de Ingeniería Industrial de una universidad pública, y fue escogida a través de un muestro no probabilístico de tipo intencional. Se emplearon tres instrumentos: la ficha de datos sociodemográficos, guía de entrevista semi estructurada y de grupo focal. Los resultados permitieron analizar la percepción que existe sobre los procesos que deben seguir los estudiantes para una buena investigación: Actitud académica, con habilidades investigativas y acciones de aprendizajes de buenas prácticas de estudio, y la...

The purpose of this research is to demonstrate the importance of Digital Marketing, applied through the Community Manager, with the aim of achieving customer loyalty in companies in the fitness sector; through its social networks, such as Instagram and Facebook, which are the social networks where the brand currently has a presence in the market. This company is venturing into the sports field, with the sale of accessories and natural supplements. Likewise, this research makes use of 62 surveys, applied to regular customers of the same company in the city of Lima, who were contacted via email and WhatsApp. Resulting in the evident existence of the relationship between Digital Marketing and the Community Manager, as reliable means in achieving the objectives set. It is worth noting the importance of both factors working together, thus achieving more satisfied customers, showing a distinct...